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IR thoughts


 
    Understanding the investor journey  
From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you. That’s how an ideal investor journey looks like when making investment decisions regarding your company. But it’s not such an easy process. There are several stages investors move through in their journey. Stages where […]  
    How to Have Quality Website Content for Investors  

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)   Here’s the truth. Your website is nothing without quality content. You can have awesome images, great videos and a responsive design. But […]

The post How to Have Quality Website Content for Investors appeared first on IRMatters.

 
    3 Easy Ways to Promote Your Social Media Accounts  

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before. That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.   […]

The post 3 Easy Ways to Promote Your Social Media Accounts appeared first on IRMatters.

 
    Effective Online Presence for Your Business  

Your website gives information about your company, like your products and services, corporate news and contact details, right? But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence. Your online investor presence would focus on stakeholders and attract them to your website. […]

The post Effective Online Presence for Your Business appeared first on IRMatters.

 
    How to Improve Your Website Navigation for Investors  

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)   Hard to imagine life without handy GPS navigation devices. Don’t you agree? Google Maps. Car GPS screens. They’re just some tools that […]

The post How to Improve Your Website Navigation for Investors appeared first on IRMatters.

 
    How Companies Use Social Media to Reach Investors  

Social media is making an impact on Australian investment decisions. Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva. In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching […]

The post How Companies Use Social Media to Reach Investors appeared first on IRMatters.

 
    Communicate with Investors in 3 Quick Ways  

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay. Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them: 1. […]

The post Communicate with Investors in 3 Quick Ways appeared first on IRMatters.

 
    5 Ways to Build Your Digital Media for Investors  

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)   Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This […]

The post 5 Ways to Build Your Digital Media for Investors appeared first on IRMatters.

 
    How to Appeal to Investors through Your Website  

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)   When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it? Like most consumers, you […]

The post How to Appeal to Investors through Your Website appeared first on IRMatters.

 
    Grow Your Investor Audience with Digital Media  

  What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook? Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it […]

The post Grow Your Investor Audience with Digital Media appeared first on IRMatters.

 
    Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions  

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you. Perhaps your email strategies need a lift, […]

The post Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions appeared first on IRMatters.

 
    How to Attract Investors to Your Website  

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.) So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the […]

The post How to Attract Investors to Your Website appeared first on IRMatters.

 
    Setting up Links (URLs) in ASX Announcements  

Some guidance for writers of ASX Announcements Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost […]

The post Setting up Links (URLs) in ASX Announcements appeared first on IRMatters.

 
    Going public, then being public  

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public. No longer are you surrounded by experts – brokers, advisers, accountants, lawyers – who were there at all […]

The post Going public, then being public appeared first on IRMatters.

 
    Online Investor Presence  

From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]

The post Online Investor Presence appeared first on IRMatters.

 
    Investors are Customers too  

Investors are Customers, too. There’s a whole world of marketing experts focusing on helping businesses acquire new customers. There’s a whole world of investor relations people focusing on helping businesses acquire new investors. From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car? The Customer Journey A […]

The post Investors are Customers too appeared first on IRMatters.

 
    Is your company website un-friendly?  

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results. […]

The post Is your company website un-friendly? appeared first on IRMatters.

 
    The benefits of blogging for business  

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now.. First and foremost… A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication […]

The post The benefits of blogging for business appeared first on IRMatters.

 
    Success Factors for Online Investor Relations  

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey. In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use. Here we present a high level discussion of the success factors. If […]

The post Success Factors for Online Investor Relations appeared first on IRMatters.

 
    Online Touchpoints in the Investor Journey  

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others. In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand […]

The post Online Touchpoints in the Investor Journey appeared first on IRMatters.

 
    The Investor Journey – explored and explained  

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]

The post The Investor Journey – explored and explained appeared first on IRMatters.

 
    Martin Spry covers Online Investor Communication in Listed@ASX  

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.  Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication […]

The post Martin Spry covers Online Investor Communication in Listed@ASX appeared first on IRMatters.

 
    Are you ignoring a core part of your audience?  

English is now a minority language. To attract the large set of potential investors whose first language is not English, companies must not only reach them with news and investment propositions, but also express themselves in the language that those people prefer to use. Here Tim McKinnon, founder of ABN Newswire, poses the question –  […]

The post Are you ignoring a core part of your audience? appeared first on IRMatters.

 
    Online annual reports – three ideas for listed companies  

Here we look at the value in online reporting and the variety of online annual reports that IRM clients provide for their investors.   In our previous annual reporting posts, we provided some tips on how to best plan for the annual report process, and the important checks and balances to consider when creating reports. In today’s […]

The post Online annual reports – three ideas for listed companies appeared first on IRMatters.

 
    Listed Entities Enhance their Online Presence to Improve Investor Communications, according to AIRA  

Earlier this year, the Australasian Investor Relations Association (AIRA) released the findings of a major survey it had conducted into online investor communications. Here, we cover some the survey highlights, with thanks to AIRA. The biennial AIRA Benchmarking Survey has revealed that 72% of companies are now either using social media or may do so in […]

The post Listed Entities Enhance their Online Presence to Improve Investor Communications, according to AIRA appeared first on IRMatters.

 
    #livewirelive investor forum with commentary from industry greats  

In June 2015, we managed to secure an invitation to an exclusive and entertaining investor forum, hosted by Livewire – a packed room of investors gathered to see industry experts engage in lively debate around various topical investment themes. Thanks to the Livewire team for allowing us to repost the video from the event, which […]

The post #livewirelive investor forum with commentary from industry greats appeared first on IRMatters.

 
    The easy way to upgrade to a smart corporate website  

More and more lately, we’re meeting companies that are having trouble keeping their investors updated in a timely manner. They have nice looking websites where something like WordPress is being used for content management. Mailchimp or Campaign Monitor sends ASX Announcements by email. The websites look ok, and have all the generalised tools behind them […]

The post The easy way to upgrade to a smart corporate website appeared first on IRMatters.

 
    Innovation, with a bit of help from Sydney’s TEDx 2015  

Brimming with inspiration from the recent TEDx talks in Sydney recently? Us too!  In case you missed the event, shared below are a couple of wrap-up articles that caught the eye of the IRM team. TEDx is the local variation of TED, the world-famous, not for profit speech series, devoted to spreading ideas.  Last Thursday, the Sydney TEDx event for 2015 was […]

The post Innovation, with a bit of help from Sydney’s TEDx 2015 appeared first on IRMatters.

 
    Responsive design – why it’s important  

We live in a mobile, web enabled world. By the day, the number of people who are accessing websites using smart phones or tablets is increasing.  Watching this trend, good web developers sought to deliver a better experience for people using mobile devices, and “responsive web design” was born as a result. So what is responsive […]

The post Responsive design – why it’s important appeared first on IRMatters.

 
    We’ve packed up our servers and moved to AWS  

Once upon a time we had to own, configure, run, update and back up expensive servers in a complex hosting environment. As a Christmas present to itself and clients, in late 2014, IRM transformed its hosting environment: moving from the original complicated server setup, to a cloud based solution with Amazon Web Services. We are […]

The post We’ve packed up our servers and moved to AWS appeared first on IRMatters.

 
    Out with the O-ld, in with Dropbox for Business  

Late in 2014, the old O:\ drive, which was considered our trusty old, in-house file server was laid to rest, in favour of Dropbox for Business. While we remember O:\ drive fondly, we’ve not looked back as Dropbox has provided speed, efficiency and reliability at roughly the same cost as the energy bill for our […]

The post Out with the O-ld, in with Dropbox for Business appeared first on IRMatters.

 
    Top takeaways from the AIRA annual conference  

In late 2014, IRM attended the annual conference for the preeminent industry body for investor relations in Australia – the Australasian Investor Relations Association (AIRA.) Here, AIRA CEO, Ian Matheson summarises the key takeaways from the conference that IR people should know. Following the 2014 annual AIRA conference, Ian Matheson summarised the top nine takeaway […]

The post Top takeaways from the AIRA annual conference appeared first on IRMatters.

 
    To the cloud!  

IRM critically examined its business support software and infrastructure in 2014, and made the decision to move to cloud-based services for a range of needs. In this IRMatters article, CEO Martin Spry discusses the positive impact the move has had on the business and provides some tips for companies considering making the move. To the […]

The post To the cloud! appeared first on IRMatters.

 
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