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IR thoughts

14-Feb-2018
From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you. That’s how an ideal investor journey looks like when making investment decisions regarding your company. But it’s not such an easy process. There are several stages investors move through in their journey. Stages where […]
24-Jan-2018

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)   Here’s the truth. Your website is nothing without quality content. You can have awesome images, great videos and a responsive design. But […]

The post How to Have Quality Website Content for Investors appeared first on IRMatters.

10-Jan-2018

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before. That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.   […]

The post 3 Easy Ways to Promote Your Social Media Accounts appeared first on IRMatters.

5-Jan-2018

Your website gives information about your company, like your products and services, corporate news and contact details, right? But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence. Your online investor presence would focus on stakeholders and attract them to your website. […]

The post Effective Online Presence for Your Business appeared first on IRMatters.

20-Dec-2017

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)   Hard to imagine life without handy GPS navigation devices. Don’t you agree? Google Maps. Car GPS screens. They’re just some tools that […]

The post How to Improve Your Website Navigation for Investors appeared first on IRMatters.

6-Dec-2017

Social media is making an impact on Australian investment decisions. Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva. In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching […]

The post How Companies Use Social Media to Reach Investors appeared first on IRMatters.

28-Nov-2017

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay. Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them: 1. […]

The post Communicate with Investors in 3 Quick Ways appeared first on IRMatters.

24-Nov-2017

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)   Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This […]

The post 5 Ways to Build Your Digital Media for Investors appeared first on IRMatters.

22-Nov-2017

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)   When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it? Like most consumers, you […]

The post How to Appeal to Investors through Your Website appeared first on IRMatters.

16-Nov-2017

  What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook? Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it […]

The post Grow Your Investor Audience with Digital Media appeared first on IRMatters.