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IR thoughts

22-Mar-2016

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]

The post The Investor Journey – explored and explained appeared first on IRMatters.

15-Dec-2015

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.  Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication […]

The post Martin Spry covers Online Investor Communication in Listed@ASX appeared first on IRMatters.

26-Nov-2015

English is now a minority language. To attract the large set of potential investors whose first language is not English, companies must not only reach them with news and investment propositions, but also express themselves in the language that those people prefer to use. Here Tim McKinnon, founder of ABN Newswire, poses the question –  […]

The post Are you ignoring a core part of your audience? appeared first on IRMatters.

27-Aug-2015

Here we look at the value in online reporting and the variety of online annual reports that IRM clients provide for their investors.   In our previous annual reporting posts, we provided some tips on how to best plan for the annual report process, and the important checks and balances to consider when creating reports. In today’s […]

The post Online annual reports – three ideas for listed companies appeared first on IRMatters.

11-Aug-2015

Earlier this year, the Australasian Investor Relations Association (AIRA) released the findings of a major survey it had conducted into online investor communications. Here, we cover some the survey highlights, with thanks to AIRA. The biennial AIRA Benchmarking Survey has revealed that 72% of companies are now either using social media or may do so in […]

The post Listed Entities Enhance their Online Presence to Improve Investor Communications, according to AIRA appeared first on IRMatters.

3-Jul-2015

In June 2015, we managed to secure an invitation to an exclusive and entertaining investor forum, hosted by Livewire – a packed room of investors gathered to see industry experts engage in lively debate around various topical investment themes. Thanks to the Livewire team for allowing us to repost the video from the event, which […]

The post #livewirelive investor forum with commentary from industry greats appeared first on IRMatters.

2-Jun-2015

More and more lately, we’re meeting companies that are having trouble keeping their investors updated in a timely manner. They have nice looking websites where something like WordPress is being used for content management. Mailchimp or Campaign Monitor sends ASX Announcements by email. The websites look ok, and have all the generalised tools behind them […]

The post The easy way to upgrade to a smart corporate website appeared first on IRMatters.

2-Jun-2015

Brimming with inspiration from the recent TEDx talks in Sydney recently? Us too!  In case you missed the event, shared below are a couple of wrap-up articles that caught the eye of the IRM team. TEDx is the local variation of TED, the world-famous, not for profit speech series, devoted to spreading ideas.  Last Thursday, the Sydney TEDx event for 2015 was […]

The post Innovation, with a bit of help from Sydney’s TEDx 2015 appeared first on IRMatters.

18-May-2015

We live in a mobile, web enabled world. By the day, the number of people who are accessing websites using smart phones or tablets is increasing.  Watching this trend, good web developers sought to deliver a better experience for people using mobile devices, and “responsive web design” was born as a result. So what is responsive […]

The post Responsive design – why it’s important appeared first on IRMatters.

8-Feb-2015

Once upon a time we had to own, configure, run, update and back up expensive servers in a complex hosting environment. As a Christmas present to itself and clients, in late 2014, IRM transformed its hosting environment: moving from the original complicated server setup, to a cloud based solution with Amazon Web Services. We are […]

The post We’ve packed up our servers and moved to AWS appeared first on IRMatters.