IR thoughts

6-Dec-2017

Social media is making an impact on Australian investment decisions. Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva. In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching […]

The post How Companies Use Social Media to Reach Investors appeared first on IRMatters.

28-Nov-2017

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay. Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them: 1. […]

The post Communicate with Investors in 3 Quick Ways appeared first on IRMatters.

24-Nov-2017

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)   Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This […]

The post 5 Ways to Build Your Digital Media for Investors appeared first on IRMatters.

22-Nov-2017

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)   When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it? Like most consumers, you […]

The post How to Appeal to Investors through Your Website appeared first on IRMatters.

16-Nov-2017

  What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook? Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it […]

The post Grow Your Investor Audience with Digital Media appeared first on IRMatters.

3-Nov-2017

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you. Perhaps your email strategies need a lift, […]

The post Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions appeared first on IRMatters.

18-Oct-2017

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.) So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the […]

The post How to Attract Investors to Your Website appeared first on IRMatters.

25-Sep-2017

Some guidance for writers of ASX Announcements Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost […]

The post Setting up Links (URLs) in ASX Announcements appeared first on IRMatters.

16-Sep-2016

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public. No longer are you surrounded by experts – brokers, advisers, accountants, lawyers – who were there at all […]

The post Going public, then being public appeared first on IRMatters.

22-Aug-2016

From Investor Website to Online Investor Presence Everyone has a website, right? But does everyone have a consider online presence for investors? Whats the difference? A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to […]

The post Online Investor Presence appeared first on IRMatters.