Why video makes ASX announcements more effective on your website

• Videos make ASX announcements more interesting and easier to understand.
• Different learning styles mean visuals help reach more investors.
• Adding videos on key web pages strengthens investor engagement.

Interested in a quick way to increase engagement on your investor website?

Investors today expect more than static PDFs and text-heavy disclosures from ASX-listed companies. Evidently, different people process information in different ways. Some prefer reading detailed reports, while others absorb insights more effectively through visual and auditory content. Putting in videos beside your ASX announcements helps cater to these varied learning styles, making your updates more accessible and compelling for a wider audience.

Video is rapidly becoming a preferred medium for consuming corporate information. It provides context, tone and clarity in ways text alone cannot. Whether it’s a short CEO message, an investor presentation replay or a media interview, embedding videos directly into your key pages gives stakeholders richer content without leaving your site.

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Where Videos Add Value on Your Website

Integrating video with ASX announcements on your site can transform how investors engage with your updates. Some practical examples include:

• ASX Announcements Page – Pair quarterly results or earnings call recordings with your official release.

• News or Media Page – Showcase executive interviews, media coverage or feature stories next to your articles.

• Investor Centre or AGM Page – Share your recordings of AGMs, investor days or roadshows to extend their reach.

• Projects or Operations Page – Use your site visit videos or milestone updates to visually support your progress reports.

Imagine a shareholder or prospective investor scanning your News page and instantly viewing a CEO interview promoted directly in the list. Or landing on your ASX announcements page and clicking on a thumbnail to watch your CFO explain quarterly numbers in plain language. The result: stronger engagement, improved message retention, and greater impact from your corporate content.

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Ready to enrich your investor communications?

Having the ability to present announcements in multiple formats is a valuable way to strengthen investor relations. We can set up your website with this capability through the IRM Newsroom news delivery tool. You’ll be able to add videos from YouTube or Vimeo directly into your key web pages, among other smart features.

Should you need help with video interviews, we can organise a Proactive Media Pack for you as well. Enquire today on +61 2 8705 5444 or clientrelations@irmau.com.

Related blog posts:
Investor Communications: Adapting content for distinct learning styles
How to showcase content for investors’ learning styles
5 ways CEO video interviews get your company ahead