Gunning for an IPO means getting a website ready for your compliance and communication needs. In fact, making your ASX debut should include a website launch to get your story to investors, well in advance of your IPO.

Your investor website plays an important role in your communications strategy as you prepare to go public. Your site will not only serve to share your story and post financial data. It will also meet requirements to publish your prospectus and key information at the right timings.

Does your website feel modern and striking enough to impress investors?

As the face of your company, your site is the go-to place for stakeholders to learn more about your brand as well as your product or service. You cannot afford to have a clunky looking website that doesn't deliver a clear message, right?

As Australia’s IPO market sees one of its strongest years, things don't look like it’s slowing down just yet. Upcoming IPO lists show a host of companies eyeing the ASX for much-needed capital.

With stiff competition to attract investors, your company cannot afford to miss having a website well in advance of your IPO. Your site will be vital in delivering all important information as stakeholders research about your business.

Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

Investors know what they want. They search your website to look into a current or potential investment. They go to your site with a set of expectations on what to find when they get there.

That’s why it’s important to organise your website with clarity as you present information. It would make things significantly easier for investors to research investments when you provide a coherent story about your business. Well-defined content paired with design that centers on investor needs will allow a smooth user experience for them.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?

As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Investors are discriminating about investing to ensure a positive return on their ventures. Most go online searching for information about a business before they even weigh in on an investment.

Your website is the face of your company and the go-to place for investors to understand more about your business, especially if you’re a startup. It’s a crucial strategy to demonstrate your credibility to stakeholders.

Certain stages in your company’s life can lead to the formation of a subsidiary. Perhaps you’re pursuing new avenues that are different from your current operations. Or you’re launching a specific venture in another state or country.

Whatever reason for growing your footprint, creating a website for your subsidiary is one of the next steps to take once your unit gets underway.

When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.

Having an online presence can make or break your business, especially if you’re a start-up or spin-off. Your website is a way to stand out among competitors and draw interest from investors.

Even if you don’t have all information ready yet, a simple web page is sure to create a good impression and increase your organisation's credibility. Your online presence will give a head start while you prepare to list and launch your full website.

Amid lockdowns and pandemic concerns this earnings season, companies and investors continue to adopt the digital shift to virtual and hybrid annual general meetings (AGMs).

Though in-person meetings have been possible in some states with less restrictions, businesses still need to be prepared for unexpected changes.

In the corporate world, successful companies don’t just run the business. They’re also expected to maintain communications with investors as their organisation grows.

Keeping investors in the loop is a smart move that leads to substantial results. It strengthens the bond with stakeholders and unlocks opportunities to draw in more funding.

Now more than ever before, investors are tapping online sources for information - thanks to the new normal. The investment community is showing a dramatic increase in web-based content consumption.

With remote work pushing digital acceleration, stakeholders are now more dependent on cyberspace for trading decisions. Email newsletters, LinkedIn and YouTube are just some of the popular investor touchpoints for data.

Giving your website a refresh is one of the best things you can do for your business. Updating your site is important and should not be underestimated – especially in today’s highly competitive online world.

With investors now more often online, your website’s look and functionality need to keep pace with the times. Regular content updates will also promote your business, attract more investors, and help your company grow. More so if your venture is expanding.

Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

Investors just want the facts, right? So, is design really necessary for investor communications?

Typically, listed companies provide investors numbers and data in compliance with regulation. In the process of conveying facts, key information are usually sent out despite their complex form. Seemingly as though businesses were messaging robots, not investors.

Are you creating a new investor website or revamping your current one? Well-written website content is key to capturing the attention of investors and keeping it.

Good website writing not only holds the interest of investors. It also tops search results on the web, enabling stakeholders to quickly find your site and access information for their investment decisions.

Are you an Account Manager on the lookout for a flexible work-life balance? Consider joining our Client Relations team!

IRM is seeking three Account Managers to represent our company to existing and potential clients. These B2B Client Relations roles are work from home positions available in Brisbane, Melbourne and Perth.

Getting ready for an initial public offering (IPO) takes a lot of work. You have a prospectus to draft, roadshows to coordinate, investors to win over. With so many to-dos, the last thing you’ll probably think about is your website.

But the amount of communication involved when your company goes public cannot be underestimated. New regulations and processes will be in place as stock exchanges like the ASX have requirements on what information to publish and when.