It can be a lot easier.

Meaning, you won’t have to start from scratch when you’re updating your website. Even for a rebrand.

As long as your content management system can handle the changes. Effecting your new name and logo won’t be any trouble at all.

Especially if you have an expert support team to help you with the modifications on your design and content. You won’t need to handle all the techy stuff of URLs, domain and what nots.

HQi continually upgrades to equip you with better tools to manage your website.

This latest version contains a new Biography section where you can showcase your leadership or teams on your website.

Other performance improvements include those in IRM Newsroom and HQi Blog to keep your website running smoothly.

Read along to get more details on the new features.

Some love and attention.

Yup! Your investor website needs those too!

This means you’ve got to do regular maintenance.

Come on now.

Don’t just build and forget your site. It’ll waste the hard work you put into creating that well-designed and engaging Web page.

Are you attracting top talent for your company?

If you want the job done well, if you want results delivered, you’ve got to hire the right personnel.

Sure, job ads, social media and word of mouth are helpful ways to draw in applicants. But these efforts only direct job seekers to your company’s website. (Yes, they should.)

And without a careers section in your site, how will you spark the interest of potential staff? If your careers page isn’t inviting, how will they be moved to apply?

Want to attract and retain investors through your website?

It’s key to understand why they do what they do - or do not do.

Investors take a journey as they think about your company.

They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing.

Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

Your website has great design. Rich content. Smooth navigation.

Awesome!

But is it effective?                       

Is it reaching your intended target audience? And are they engaging in it?

A way to find out is to measure your site. To see how it stacks up against current web standards and across peers.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

Expanding your business internationally?

Congratulations! Just goes to show how successful your company is.

You’ve got your website ready to show who you are and what your business is all about.

But wait a minute.

Will your new target audience be able to read and understand your site?

Investors want the news. Now.

It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news.

That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media or news distribution channels.

Just do it straightaway. For better engagement with them.

It's like putting on a cool suit. Or getting a snappy haircut.

That's how a redesign can perk up your website.

It will make it more up-to-date and visually appealing to investors.

And renovating your site not only improves the way you present content. It enhances your investor audience’s experience to better serve their needs.

It’s not just about making it look pretty.

There’s definitely more to it than that.

Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying.

They rely on your site far more than you might think. Using it to get news, financials and information. In real time.

How would you like to have a strong investor confidence in your company?

Or an increased support for your strategy as well as your management and board?

Sounds nice, right?

Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company?

These are just some great perks of engaging with your investors.

It’s become urgent!

As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website.

Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.)

Optimising your website for mobile devices isn’t just a trend. It’s not a nice-to-have feature but a need-to-have capability.

“Not secure.”

Seen that message next to a web address? (Hopefully, not on your website.)

Google displays that label on sites that don’t use SSL certificates (or Secure Sockets Layer certificates).

This digital certificate delivers secure, encrypted communications between your website and any browser used by your audience.

Straight from the horse’s mouth.

Nothing beats information directly from your company.

Communication with shareholders is vital to the success and growth of your organisation. It’s not just to meet an obligation under the ASX-listing rules.

When was the last time you communicated with investors?

Have you told them the milestones you’ve achieved since your last update?

Perhaps you’ve created more products. Or developed new partnerships.

Maybe you’ve hit your earnings targets. Or raised funds.

Your investor community would like to hear about all these accomplishments in your business.

2018 is emerging as one of the most adventurous years in web design.

Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight.

If you’re launching a new website or considering a revamp of your existing one, have a think through these present trends. These pointers are not just a matter of visual gratification. They’re sure to provide smooth functionality as well.

Well-designed. User-friendly. Responsive.

That's how clients and investors expect your website to be.

You can't just have any site if you want the needs of your audience and business to be met.

Your website must be attractive, easily navigable and engaging.

Newsroom collects your company news and distributes them to your investors and stakeholder groups, right? It’s a great help in managing your news updates through your website, email and social media accounts with just a click of a button.

But that’s just the tip of the iceberg, so to speak. There’s a rich resource within Newsroom that’s waiting for you to tap into.