One of the ultimate marks of a company’s success is to go public. That’s why when you’re shooting for an initial public offering, you’ll be putting effort into your IPO to ensure a rewarding process. You know that a well-executed plan takes foresight and careful preparation to meet regulatory requirements.

However, such diligence to go public doesn’t end when your company gets listed. On the contrary, your endeavours should continue even more so once you operate as a publicly traded entity. Why waste the goodwill you’ve established during your IPO, right?

Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?

As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

How is your company positioned for growth? What sets you apart from your competitors?

These are just some questions investors seek to answer as they search for information about your venture. Before allotting capital in your organisation, they’ll want to know your business model, purpose and strategy. They’ll want to understand your competitive advantage and how you will generate long-term sustainable value.

Completing an initial public offering is both challenging and rewarding. Organising the people, processes and technology needed for your IPO is critical for its success.

In your quest to become a public company, you’ll want to get the right message out into the market. You’ll need an investor relations game plan that fully communicates with stakeholders, among many other requirements to prepare.

New year, fresh start! A clean slate for your business to forge ahead with its latest plans and ventures. Particularly if you’ve just recalculated your direction or rebranded your company to better fit your endeavours.

Has your company changed its name? You’ll need a new logo and branding to go with your website and all other communications. This newfound brand will need a corresponding online presence for the continued success of your business.

Investors do their own research as they consider your company for a possible investment, especially during your initial public offering.

They'll seek to know your company's strategy and plans to make good returns. They'll want to find out who’s directing and managing your business, as well as other corporate information on investment.

Gone are the days when your business needs any kind of website just for an online presence. Used to be that any site would do merely to be online.

That won’t cut it anymore in this new media age. Nowadays, you need a great functioning website that can impress investors and compete with peers. After all, you only have about 3 seconds to wow investors before they decide to look elsewhere to your competitors.

When you think about it, your ASX announcements do not only fulfill mandatory requirements. They also draw attention to your business as your updates are posted to the market.

Your ASX releases bring your company profile to investors as you broadcast your successful ventures, leadership appointments, financial reports and other news. These announcements provide information that will encourage stakeholders to join your share registry.

How does your investor website deliver information to stakeholders? In a snap or a roundabout way?

Investors can get lost in your site if they can’t find the right information they seek. They reach your website to consider a potential investment in your business but may end up leaving it because of poor navigation. (Uh oh!)

But all that can be avoided through excellent navigation on your website.

Want to position your company above peers? Then your website shouldn’t look like everyone else's.

You'd want a site that's unique to your company, designed with your requirements. Enabling you to reinforce your brand as its blueprint is specific your business.

A customised web site that supports your current and future goals is ideal. Created with a foundation that’s built to handle modifications as your organisation expands.

Say hello to the latest features of IRM’s HQi content management system!

HQi is always working hard to optimise features for its many users, like you. Pulling out all the stops to deliver a smoother website management in your hands.

In this latest release, HQi has squashed some bugs and tidied things up to make your user experience even better. Stability enhancements include coding advances and tweaks related to emails, images and over-all performance.

Your website is due for a redesign and you know it. But you're still ignoring the need for it.

You realise it has passed its prime. It's outdated and could perform better. Yet somehow it still works, so you don't bother replacing it. You're quite attached to this website.

Perhaps like your old laptop, which you eventually gave up on because it no longer functioned properly. You then had to get a new one. Soon as you started using that brand new laptop, you couldn’t imagine why it took you so long to make the switch.

That feeling of achievement when you finally upgrade your website.

You're frustrated with your website because it's hard to manage. You want to announce your new business venture or post your CEO’s video interview but how? You can’t even update the pages because the system requires a web developer for simple amends.

It’s definitely time for change!

Every website’s purpose it to reach its audience. This is key, particularly if the site is targeting investors for your company.

Connecting with investors is not an option but a requirement to succeed in your business. Because drawing investors into your website would increase their engagement, and later on their involvement as shareholders.

It takes you only milliseconds to form a first impression about a person. The same is true for websites.

Website visitors’ first impressions on your business are almost 95% web design. That’s why a modern web design is important. Not just for the look and feel of your site, but also for its functionality.

It’s not that you don’t have a website. Sure, you do! It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality.

Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and that communications, particularly with investors, will go unhampered. After all, your website is the front door to your business.

A shot of adrenaline into any business is always a great idea, particularly through spinoffs.

If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community.