Attract investors to your website with the right content

Put yourself in their shoes.

Investors, after all, are human too. Just like you.

They know what facts they want when they research about your business. They want to find specific information immediately once they get...

How well do you understand the investor journey? [Infographic]

As an ASX-listed company, you're continually marketing your shares to a largely unknown audience of potential investors mainly through an online process, worldwide.

It’s a daily competition. It’s a worldwide online competition. And there are...

Take 5 New Ideas for Better Online Engagement with Investors

IRM CEO Martin Spry has been talking to leaders of ASX-listed companies about their online investor presence for 15 years. Hundreds of companies. Just recently, he completed a national series of...

Save time (and effort) on your investor communications

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task...

How to provide high quality online investor presence for your company

Attracting investors is a real-time global competition. Conducted online. 24/7.

As investors make choices in their investor journey, the challenge is how to help each investor take that next step towards more engagement and investment...

Investor Relations and the art of selling shares

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car.

Yes, investors are customers, too. They go through a buying process as they decide to spend their money.

Their buying...

The importance of your online investor presence

First impressions count.

As investors start to learn more about your company, they will usually check you out online first.

This helps them subconsciously decide whether to take the next step. Or to simply move on...

How to maintain your investor website without the hassle

Some love and attention.

Yup! Your investor website needs those too!

This means you’ve got to do regular maintenance.

Come on now.

Don’t just build and forget your site. It’ll waste the hard work you put into creating...

4 tips for a successful online IR [Infographic]

Want to attract and retain investors through your website?

It’s key to understand why they do what they do - or do not do.

Investors take a journey as they think about your company.

They move from stranger to...

How to measure your investor website’s effectiveness

Your website has great design. Rich content. Smooth navigation.

Awesome!

But is it effective?                       

Is it reaching your intended target audience? And are they engaging in it?

A way to find out is to measure your site. To...