Going public, then being public

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was...

Online Investor Presence

Everyone has a website, right? But does everyone have a consider online presence for investors?

Whats the difference?

A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that...

Investors are Customers too

There’s a whole world of marketing experts focusing on helping businesses acquire new customers.

There’s a whole world of investor relations people focusing on helping businesses acquire new investors.

From the investors’ perspective, perhaps purchasing some...

Three Reasons for a Mobile Investor Presence

Is your investor website one of over 500 ASX listed company sites that is not yet mobile friendly?

Investors are mobile these days. We’ve all tried to look at that tiny print of a non-friendly...

We’re proud to introduce the IRM Newsroom Plugin for WordPress

Make it easy to share your ASX announcements through your WordPress website, email and social media.

Is your company website un-friendly?

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It...

The benefits of blogging for business

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now..

First and foremost…

A blog is...

Success Factors for Online Investor Relations

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey.

In earlier posts in IRMatters, we discussed...

Online Touchpoints in the Investor Journey

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others.

In an earlier...

The Investor Journey – explored and explained

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines...