IRM News

6-Jul-2020

As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey. People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different [...]

3-Jul-2020

Resource industries are known to be slow in catching on to modern technology. Just look at the out-dated websites of many mining and exploration companies. Others do not even have their own websites in today’s tech-savvy world. That is not always the case though. Some exploration companies are not settling for any old website. They are blazing a trail [...]

29-Jun-2020

It’s not that you don’t have a website. Sure, you do!  It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality. Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and [...]

22-Jun-2020

A shot of adrenaline into any business is always a great idea, particularly through spinoffs. If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community. When it comes to [...]

19-Jun-2020

There are not enough hours in the day. Life as an investor relations person is busy and stressful. There are so many things to achieve in the annual calendar. All the work that goes into planning, then reaching corporate milestones, arranging and delivering investor presentations, creation of ASX announcements and reports, driving media engagement, managing a range of stakeholder [...]

19-Jun-2020

In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind? [...]

10-Jun-2020

Attracting investors means having a powerful online presence. It means having a professional website that connects with investors, particularly if you're heading for an IPO. A brilliant website will show investors that you are a serious contender for their investments. Your site should be well-designed as it provides quality content to focus on investors’ needs. It should also work [...]

3-Jun-2020

Is your website outdated with limited functionality and just simply hard to handle? With today’s technology, there is no stopping you from having a website you can be proud of. One that clearly defines your brand and reflects your company. When you have the right setup, your website can be something you can boast about. It would communicate well [...]

22-May-2020

Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right? But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. Investors are, first and foremost, people. They may be constrained by a particular mandate, but within that, they will all behave like people. A large [...]

5-May-2020

Stories are powerful. They create a picture in our minds to delight, inspire and motivate. You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had. Stories are all around us. Even in the business world. [...]