Investors frequent company websites as part of their research process. In search of a better class of information about the business they’re interested in.

Investors of all types (private, institutional, etc.) as well as other stakeholders consider a company’s investment story through its site. They want to size up the organisation’s business model and performance, among other key facets.

How does your website measure up? Does it communicate your corporate story the best way it can?

Shareholder value.

It’s the value stockholders enjoy as owners of a company’s shares. The company delivers this value to its shareholders based on its capability to sustain and grow profits over time.

For ASX-listed companies, the duty to maximize shareholder value rests on the shoulders of corporate directors and management. They must have the best interest of stakeholders in mind and be efficient decision makers to increase shareholder value.

It’s not enough to just have a website. These days, people are way more tech-savvy and choosy about sites they visit.

When clients and investors look into your website, what do they see? A stale site with outdated information on your company? Or a website offering fresh and engaging content about your business?