It’s not just about making it look pretty. There’s definitely more to it than that.
Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying.
They rely on your site far more than you might think. Using it to get news, financials and information. In real time.
So, it’s imperative to make sure your website is effective. Delivering the information your investors need in a way that's most relevant to them.
Here are 6 elements your IR website can’t afford to miss out on:
1. Home page
Grab investors’ attention with an impressive home page. Use fewer words and more images to summarise your company’s story. As they say, a picture is worth a thousand words.
Encourage them to keep looking. Deliver your key information right there with one more click. And make it easy for them to continue with the next click as they get to know your organisation.
Tap the image below for a great home page example at MyDeal's investor website.
MyDeal's investor website presents an impressive home page.
2. Management team section
Who’s running your company? The credibility of management is important for investors in ASX-listed companies.
So, provide details in your directors and management bios. Investors want to see their track record and leadership in your industry or in previous endeavours.
Click the image below to catch an example from Desert Metals' board and management section on its website.
Desert Metals brilliantly introduces its leadership team on its website.
3. Business summary
Don’t assume investors know about your company. Even if they do, it would still be ideal to remind them about who you are and what you do.
Have a page that clearly states what business you’re in, your industry, your main brands, and why it’s a good venture to be in. Give links to further explain about your business on subsequent pages.
Select the image below to find inspiration from Tesserent's website, where you'll glimpse its well-expressed company overview.
Tesserent excellently provides a company overview on its website.
4. Investor proposition
Why invest? Highlight why you’re worth the investment with basic information and key metrics they can see at a glance.
Present a clear statement on your investor welcome page. Encourage them to look at your share price and chart, latest news and reports, as well as your investor fact sheet.
Siren Gold's investor proposition is an example you can draw from. Just click on the image below to head to its website.
Siren Gold's investor proposition can be easily found within its website.
5. Share price and chart
Your share price and chart section isn’t the first page investors look at. They don’t usually go to your site just to check it out.
But while they’re there, why not display your share price to assist them on deciding about a trade? It will make it easy for them to weigh in on your business.
Youfoodz's website is a brilliant example of showcasing share price on the website. Tap the image below to visit its site.
Youfoodz's website ably displays the company's share price information.
6. Latest news and reports
Investors will head to your website for current documents. Because they want to know the latest about your business.
Emphasise your key ASX Announcements and most recent annual report on your home page and investor welcome page. Make sure they are always up-to-date to the minute.
Click on the image below to see how Impact Mineral delivers its company announcements and reports on its website.
Impact Mineral's website features news and reports in an easy-access format.
In a nut shell
Want your IR website to be effective for your investor community? Have a good home page, management team section and business summary in your site. Don’t forget to include your investor proposition, share price and chart, as well as latest news and reports.
With these features in place, your site will be a great resource to your investor audience. It will help them engage well with your business too.
Planning an IR website?
IRM is happy to work with you to help achieve your business goals.
As Australia’s leading investor website company, we understand there are different ways to strengthen your online presence. You may want a new site. Or your existing one may need a small refresh, a redesign, a technology transplant or a total overhaul. We’re well equipped to complete all of these.
Many of our clients have recently launched websites with our IRM HQi technology. See some examples of our work here.
If you’d like to talk with one of our account managers, please call on +61 2 8705 5444 or email firstname.lastname@example.org.
Editor's Note: This post was originally published in May 2018 and has been updated for accuracy and comprehensiveness.