Stories are powerful. They create a picture in our minds to delight, inspire and motivate.

You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had.

Stories are all around us. Even in the business world.

But have you heard about storytelling your business?

Your company is getting listed. Understandably, there’s a flurry of tasks to complete before your initial public offering (IPO).

But is your website all set for your IPO too?

Getting your website IPO ready is crucial in creating awareness about your business. It’s a game changer in converting prospects into investors.

Grab the IRM COVID-19 Offer and emerge from the crisis in great shape to attract investors!

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed.

How to step up your game?

Enhance your corporate look. Optimise your corporate or investor website. Boost your investor communication.

Your apps, iOS or Android mobile operating system regularly update to work more efficiently. Thanks to the continuously evolving technology in this tech savvy world.

As well as that, HQi, your website’s content management system (CMS), constantly upgrades to make your site run smoothly for your investor relations (IR) needs.

HQi’s new features include stats and charts to help you analyse and tweak your email communications. Expanded functions cover your website’s image upload, contact form submission, among other capabilities.

To attract and retain investors. That's what your investor website should be all about, right? Especially when you're launching your IPO.

But what details are important to headline first? 

A simple web design and a coherent story about your company is your goal. You’d want to highlight the information and features they want most from your website. Without overwhelming them with complex or irrelevant data.

Investors expect it. Whether your company is small or large, a start-up or well-established. Stakeholders take it as a given that you have a website. No matter what industry you are in.

After all, would you trust a business with no website?

Today’s tech-savvy investors assume your company has an online presence, including a website. In fact, without a website you would be considered less professional, causing investors to look elsewhere for their intended investments.

You’re happy with the running of your website but has the focus changed on a new aspect of your company or you need to feature a project prominently on your homepage?

Then it’s time to refresh your website with a makeover and update elements to improve user experience for investors.

The beauty of a smart website’s content management system (CMS) running your website is that you can tweak pages without affecting your site’s overall design. It’s easy to add features for your latest products/services or highlight newest business endeavours without the need to overhaul the entire site.

When investors find your website, do they immediately know it's the right one they've been searching for?

Or would they need to sift through your web pages just to understand what your company is all about? (Uh-oh.)

That’s why it’s not only important for your website to be visually appealing. It should also be easy to navigate, providing information investors seek.

Do you want an easy way to connect with conference delegates? Then this one is for you!

IRM have partnered with Vertical Events in aiming to add more value to companies and speakers with a service called Keep In Touch. This service enables conference speakers to connect with attendees by email during and after a Vertical Events conference.

Most recently, IRM rolled out the Keep In Touch service at the RIU Good Oil Conference September 2019 in Perth. Eleven selected speaker companies participated in this initial trial run and their ASX Announcements were emailed to 592 delegates/investors from the first day of the conference and 6 weeks thereafter.

No doubt, your website is crucial for your business. It represents your company and is the centre of your online presence. Giving you credibility to accomplish strategies that help your business grow.

It tells your corporate story. An invaluable source of information that’s frequented by customers, investors, as well as analysts and journalists. Available 24 hours a day, every day of the year.

Your website is one of the most effective communication tools your company holds.

That's why you have a well-designed site to give investors a great first impression of your business and what it's all about, right?

But is your site still aligned with your organisation's latest plans?

Perhaps you've adopted a new corporate strategy and your website’s purpose has changed to support such move. Maybe you've just launched a brand-new product or service and you're now targeting a certain audience, in addition to your investor community.

Local businesses need websites now more than ever.

Without a website, how would your business rank in search when consumers or investors Google your page? Having no website means having no brand-controlled publishing and link-earning platform necessary for ranking highly in search.

So, you would want to establish a strong website that’s vital to local search rankings. You’d need to make it an authoritative resource for your specific investor audience.

Think about it. 

At this very moment, someone may be searching for your company online. 

It's how things work in this digital age. Clients and investors will search the web to engage with your business.

They expect your company to have an online presence, at least a website. And if you don't have one, they'll consider you less professional.

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.

Your website is the authority for investors.

It’s the source of all the information they need.

But investors don’t get to visit your website every day. That’s why your site needs to attract them when there’s news about your company. Or when there’s something they want to seek out.

Luckily, there are various ways to enhance your website without having to do a complete overhaul. Sometimes a supplementary device is all you need to boost your site’s efficiencies.

Going public.

It’s more than just selling stock.

It’s a definitive sign of your company's success.

To be sure, you’ll undertake a massive effort in the process. It IS after all a significant event in your company’s life.

Triumphs over adversities.

Significant achievements.

Moments of inspiration.

These are just some milestones that have shaped your organisation. And perhaps you may be so used to these events that you've missed out on how they have marked your company’s evolution.

Keeping up with the times?

Or just effecting a change in company strategy?

A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer.

Whatever your reasons, it’s imperative that your new brand be reflected on your website and all other forms of communications.

It’s a journey. Not a destination.

Yes, that’s the process for any website. Yours included.

For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page.

Take for example, a new company logo.

It's like putting on a cool suit. Or getting a snappy haircut.

That's how a redesign can perk up your website.

It will make it more up-to-date and visually appealing to investors.

And renovating your site not only improves the way you present content. It enhances your investor audience’s experience to better serve their needs.