Phoslock’s website provides new features that go with its new style.
It’s not just getting a new look.
A website redesign is about directing more visitors to your site. Expanding your reach. Tweaking your audience interactions. So they’ll engage more in your business.
As your business grows, so refreshing your site is inevitable. You’d have to bring it up to date with your current goals and milestones achieved, right? You’d need to showcase how your company continues to progress since you first launched or last updated your website.
A site revamp is a great way to shift your site into a more powerful online tool that drives your business forward. And this is how Phoslock Water Solutions Limited (ASX: PHK) was able to do it with ease.
Phoslock provides innovative water technologies and engineering solutions to manage nutrients and other water pollutants. The company recently teamed up with IRM to introduce a new look and features to its site.
To start off the redesign process, a design and styling discussion took place where the Phoslock team expressed their thoughts on how they wished their site to be restructured. This design discussion was turned into a brief for the IRM design team.
Phoslock chose an option from the designs presented and once the new colours, images and layouts were approved the IRM team began building the test link for the new site.
Phoslock’s updated site now offers more promo boxes for quick access to specific sections, such as its company overview and environmental certifications. The company’s share prices and charts are also highlighted on its home page. A handy reference for investors.
The website currently hosts a large footer with a site map that lists all sections, like as its Investor Centre and Media page. Speaking of communicating with investors, the website enables Phoslock to easily reach stakeholders across multiple online touchpoints. The company can decide which news items are immediately published to the website, sent to email subscribers and posted on social media.
Phoslock’s highlighted share prices and charts are just some of the features in the latest site.
The Phoslock website is delivered using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Phoslock on this exciting refreshing of their investor communications capability.
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