IRMatters

    20-Jul-2020

    Every website’s purpose it to reach its audience. This is key, particularly if the site is targeting investors for your company. Connecting with investors is not an option but a requirement to succeed in your business. Because drawing investors into your website would increase their engagement, and later on their involvement as shareholders. You then need to optimise your [...]

    20-Jul-2020

    It takes you only milliseconds to form a first impression about a person. The same is true for websites. Website visitors’ first impressions on your business are almost 95% web design. That’s why a modern web design is important. Not just for the look and feel of your site, but also for its functionality. A modern web design means [...]

    14-Jul-2020

    Investors are going through a journey with you. They are in different stages in the process of finding you, liking you, buying, and selling your shares. How do you engage with them to help them make progress in their investor journey? Through your news. Your news is probably the trigger investors need to move from one stage of the [...]

    6-Jul-2020

    As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey. People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different [...]

    3-Jul-2020

    Resource industries are known to be slow in catching on to modern technology. Just look at the out-dated websites of many mining and exploration companies. Others do not even have their own websites in today’s tech-savvy world. That is not always the case though. Some exploration companies are not settling for any old website. They are blazing a trail [...]

    29-Jun-2020

    It’s not that you don’t have a website. Sure, you do!  It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality. Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and [...]

    22-Jun-2020

    A shot of adrenaline into any business is always a great idea, particularly through spinoffs. If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community. When it comes to [...]

    19-Jun-2020

    There are not enough hours in the day. Life as an investor relations person is busy and stressful. There are so many things to achieve in the annual calendar. All the work that goes into planning, then reaching corporate milestones, arranging and delivering investor presentations, creation of ASX announcements and reports, driving media engagement, managing a range of stakeholder [...]

    19-Jun-2020

    In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind? [...]

    10-Jun-2020

    Attracting investors means having a powerful online presence. It means having a professional website that connects with investors, particularly if you're heading for an IPO. A brilliant website will show investors that you are a serious contender for their investments. Your site should be well-designed as it provides quality content to focus on investors’ needs. It should also work [...]