IR thoughts

14-Sep-2018

From an investor’s perspective, purchasing shares is not much different from buying shoes or a car. Yes, investors are customers, too. They go through a buying process as they decide to spend their money. Their buying process starts with their needs. Then it goes through a series of steps to an eventual decision. Parting with cash [...]

24-Aug-2018

There has been a great deal of anticipation around the CHESS replacement system, to date the focus has been on the technical makeup of the replacement system, but how do we think listed companies and their investors will be impacted by the change? Today, the matching of share buy and sell orders (trading) completes near immediately [...]

10-Aug-2018

First impressions count. As investors start to learn more about your company, they will usually check you out online first. This helps them subconsciously decide whether to take the next step. Or to simply move on to other opportunities. And when investors seek more information about you online, they’ll choose their touchpoints. A great investor website is [...]

26-Jul-2018

Some love and attention. Yup! Your investor website needs those too! This means you’ve got to do regular maintenance. Come on now. Don’t just build and forget your site. It’ll waste the hard work you put into creating that well-designed and engaging Web page. The last thing you want is for investors to visit your page and see [...]

12-Jul-2018

Want to attract and retain investors through your website? It’s key to understand why they do what they do - or do not do. Investors take a journey as they think about your company. They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing. Touchpoints are points of contact with [...]

29-Jun-2018

Your website has great design. Rich content. Smooth navigation. Awesome! But is it effective? Is it reaching your intended target audience? And are they engaging in it? A way to find out is to measure your site. To see how it stacks up against current web standards and across peers. Start with the analytics and SEO results [...]

8-Jun-2018

Investors want the news. Now. It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news. That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media [...]

25-May-2018

It’s not just about making it look pretty. There’s definitely more to it than that. Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying. They rely on your site far more than you might think. Using it to get news, financials and information. In real time. [...]

16-May-2018

How would you like to have a strong investor confidence in your company? Or an increased support for your strategy as well as your management and board? Sounds nice, right? Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company? [...]

9-May-2018

It’s become urgent! As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website. Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.) Optimising your website for mobile devices isn’t just a trend.[...]