IR thoughts

12-Jul-2018

Want to attract and retain investors through your website? It’s key to understand why they do what they do - or do not do. Investors take a journey as they think about your company. They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing. Touchpoints are points of contact with [...]

29-Jun-2018

Your website has great design. Rich content. Smooth navigation. Awesome! But is it effective? Is it reaching your intended target audience? And are they engaging in it? A way to find out is to measure your site. To see how it stacks up against current web standards and across peers. Start with the analytics and SEO results [...]

8-Jun-2018

Investors want the news. Now. It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news. That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media [...]

25-May-2018

It’s not just about making it look pretty. There’s definitely more to it than that. Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying. They rely on your site far more than you might think. Using it to get news, financials and information. In real time. [...]

16-May-2018

How would you like to have a strong investor confidence in your company? Or an increased support for your strategy as well as your management and board? Sounds nice, right? Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company? [...]

9-May-2018

It’s become urgent! As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website. Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.) Optimising your website for mobile devices isn’t just a trend.[...]

2-May-2018
“Not secure.” Seen that message next to a web address? (Hopefully, not on your website.) Google displays that label on sites that don’t use SSL certificates (or Secure Sockets Layer certificates). This digital certificate delivers secure, encrypted communications between your website and any browser used by your audience. It guards against hackers and identity thieves. […]
26-Apr-2018
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to educate investors about your company” — here.) Straight from the horse’s mouth. Nothing beats information directly from your company. Communication with shareholders is vital to the success and growth of your […]
18-Apr-2018
2018 is emerging as one of the most adventurous years in web design. Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight. To be sure, your website is the anchor of your company’s online presence. It’s an invaluable resource. Always available to educate your audience and interact […]
28-Mar-2018
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to create a mobile-friendly website for investors” — here.) How big is your industry? How will you generate profit? What makes your company a better investment compared to your competitors? These are […]