IR thoughts

14-Sep-2020

Ensuring continued investor engagement in the midst of challenges in our current environment. That's quite an undertaking for ASX-listed companies this year. Even annual general meetings (AGMs) are taking on new forms. Thankfully, regulators have adapted more options for businesses to fulfill requirements in the present setup. So, how you going with your once-a-year meeting? Are you postponing or [...]

2-Sep-2020

You’ve just produced a video interview of your CEO presenting your company’s latest updates. It’s one you’re incredibly proud of! So, you managed to upload it directly on your website. Of course! It’s the fastest way to convey your business highlights to investors, right? Or so you thought. Later, you get lots of feedback that your video isn’t working. [...]

14-Jul-2020

Investors are going through a journey with you. They are in different stages in the process of finding you, liking you, buying, and selling your shares. How do you engage with them to help them make progress in their investor journey? Through your news. Your news is probably the trigger investors need to move from one stage of the [...]

6-Jul-2020

As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey. People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different [...]

19-Jun-2020

There are not enough hours in the day. Life as an investor relations person is busy and stressful. There are so many things to achieve in the annual calendar. All the work that goes into planning, then reaching corporate milestones, arranging and delivering investor presentations, creation of ASX announcements and reports, driving media engagement, managing a range of stakeholder [...]

19-Jun-2020

In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind? [...]

22-May-2020

Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right? But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. Investors are, first and foremost, people. They may be constrained by a particular mandate, but within that, they will all behave like people. A large [...]

5-May-2020

Stories are powerful. They create a picture in our minds to delight, inspire and motivate. You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had. Stories are all around us. Even in the business world. [...]

30-Mar-2020

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed. How to step up your game? Enhance your corporate look. [...]

25-Mar-2020

You are probably over hearing about the COVID-19 crisis. But now is not the time to isolate yourselves from your investors. Now more than ever, your investors need to know it is business as usual or best as it can be in these trying circumstances. Whether you are drilling for a resource, waiting for results on a [...]