IR thoughts

23-Oct-2020

Investors make progress on their journey from strangers to shareholders/advocates based on news they find on online touchpoints of their choosing. Regardless of where they find you online, you’ll be trying to get them to your investor website. Because your investor website is the king of touchpoints that you control. It’s 100% under your control. It's the place [...]

21-Oct-2020

There’s always room for improvement on your investor website. As in any aspect of your business, you don’t just want to get things done. You want to get things done right. That’s why you’re open to feedback from team members and partners. Because you want to keep improving your site to communicate well with investors. Though sometimes it may [...]

13-Oct-2020

The new ASX website launched on 12 October presents issues for many companies who use it to show announcements from their own websites or publish links in their emails. These companies need to get permission, and fix potentially hundreds of broken links. These issues apply to you if... 1. Your corporate website contains links to the ASX website for [...]

13-Oct-2020

On Monday October 12, ASX launched their new website www2.asx.com.au. Unfortunately for the first day it did not display ASX Announcements. There was a message on the home page which said... "ASX announcements are currently not displaying on the ASX website. All company announcements are available to view via brokers and news agencies." What this meant for companies [...]

7-Oct-2020

This year has been filled with uncertainty for many organisations, especially when it comes to AGMs. Companies with a reporting deadline of December 31 bore the brunt of the COVID-induced uncertainty earlier this year, during the off-peak AGM season in April and May. But, many companies adapted, successfully taking the virtual “leap” into unknown territory. Out of the 4500 [...]

14-Sep-2020

Ensuring continued investor engagement in the midst of challenges in our current environment. That's quite an undertaking for ASX-listed companies this year. Even annual general meetings (AGMs) are taking on new forms. Thankfully, regulators have adapted more options for businesses to fulfill requirements in the present setup. So, how you going with your once-a-year meeting? Are you postponing or [...]

2-Sep-2020

You’ve just produced a video interview of your CEO presenting your company’s latest updates. It’s one you’re incredibly proud of! So, you managed to upload it directly on your website. Of course! It’s the fastest way to convey your business highlights to investors, right? Or so you thought. Later, you get lots of feedback that your video isn’t working. [...]

14-Jul-2020

Investors are going through a journey with you. They are in different stages in the process of finding you, liking you, buying, and selling your shares. How do you engage with them to help them make progress in their investor journey? Through your news. Your news is probably the trigger investors need to move from one stage of the [...]

6-Jul-2020

As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey. People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different [...]

19-Jun-2020

There are not enough hours in the day. Life as an investor relations person is busy and stressful. There are so many things to achieve in the annual calendar. All the work that goes into planning, then reaching corporate milestones, arranging and delivering investor presentations, creation of ASX announcements and reports, driving media engagement, managing a range of stakeholder [...]