IR thoughts

28-Feb-2018
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.) Ever opened a website on your smartphone and all you saw were jumbled words? Maybe the images were not aligned, and everything just […]
21-Feb-2018
  Can you guess one of the most frequently visited pages on a corporate website? It’s the share prices and charts page. Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages. Yes, investors want to see your company’s share price. They enjoy a chart showing […]
14-Feb-2018
From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you. That’s how an ideal investor journey looks like when making investment decisions regarding your company. But it’s not such an easy process. There are several stages investors move through in their journey. Stages where […]
24-Jan-2018
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)   Here’s the truth. Your website is nothing without quality content. You can have awesome images, great videos and a responsive design. But […]
10-Jan-2018
It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before. That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.   […]
5-Jan-2018
Your website gives information about your company, like your products and services, corporate news and contact details, right? But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence. Your online investor presence would focus on stakeholders and attract them to your website. […]
20-Dec-2017
(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)   Hard to imagine life without handy GPS navigation devices. Don’t you agree? Google Maps. Car GPS screens. They’re just some tools that […]
6-Dec-2017
Social media is making an impact on Australian investment decisions. Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva. In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching […]
28-Nov-2017
Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay. Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them: 1. […]
24-Nov-2017
(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)   Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This […]