IR thoughts

22-Mar-2016
Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey. In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use. Here we present a high level discussion of the success factors. If […]
22-Mar-2016
Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others. In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand […]
22-Mar-2016
Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success. Consumers who are buying a product go through stages of engagement before […]
15-Dec-2015
In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.  Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication […]
26-Nov-2015
English is now a minority language. To attract the large set of potential investors whose first language is not English, companies must not only reach them with news and investment propositions, but also express themselves in the language that those people prefer to use. Here Tim McKinnon, founder of ABN Newswire, poses the question –  […]
27-Aug-2015
Here we look at the value in online reporting and the variety of online annual reports that IRM clients provide for their investors.   In our previous annual reporting posts, we provided some tips on how to best plan for the annual report process, and the important checks and balances to consider when creating reports. In today’s […]
11-Aug-2015
Earlier this year, the Australasian Investor Relations Association (AIRA) released the findings of a major survey it had conducted into online investor communications. Here, we cover some the survey highlights, with thanks to AIRA. The biennial AIRA Benchmarking Survey has revealed that 72% of companies are now either using social media or may do so in […]
3-Jul-2015
In June 2015, we managed to secure an invitation to an exclusive and entertaining investor forum, hosted by Livewire – a packed room of investors gathered to see industry experts engage in lively debate around various topical investment themes. Thanks to the Livewire team for allowing us to repost the video from the event, which […]
2-Jun-2015
More and more lately, we’re meeting companies that are having trouble keeping their investors updated in a timely manner. They have nice looking websites where something like WordPress is being used for content management. Mailchimp or Campaign Monitor sends ASX Announcements by email. The websites look ok, and have all the generalised tools behind them […]
2-Jun-2015
Brimming with inspiration from the recent TEDx talks in Sydney recently? Us too!  In case you missed the event, shared below are a couple of wrap-up articles that caught the eye of the IRM team. TEDx is the local variation of TED, the world-famous, not for profit speech series, devoted to spreading ideas.  Last Thursday, the Sydney TEDx event for 2015 was […]