Decisions in later phases require investors to be informed at the right time, immediately when material news is released, and in an easy and effective way for them to absorb the news.
Invite “registration” through whichever touchpoint investors choose and invite feedback. Email alerts are essential, and social media is becoming as important. Make sure emails are responsive.
Encourage offline communication and follow it up.
Continually broaden the base of people you are reaching directly through the relate mechanisms.
Consider the language issues your investors face as they try to interpret your messages. Engaging people in their native languages will broaden access to investors.
Here are IRM’s top three hints for engaging with investors:
Subject | Suggestion |
Provide Email Alerts service |
|
Foreign Languages |
|
Collect email addresses from the share registry |
|
A full review from IRM will identify and discuss more than 10 additional ways to improve engagement.