Not measured is not managed. Measure everything you can.
Examine analytics and SEO results. Measure by these principles. Score how you are going by these principles, and how you have improved over time.
Wonder why things are as they are, and respond.
Refine messages, navigation, images, style - everything. Then measure again.
Compare with peers by the same measures.
Here are IRM’s top three hints for measuring online IR effectiveness:
Subject | Suggestion |
Implement Google Analytics in the website |
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Count and measure engagement |
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Measure against these success factors |
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A full review from IRM will identify and discuss more than 10 additional ways to improve measurement.