Investors are not always rational in assessing their investment decisions.

In the early part of their journey, some investors would not be decided on specific facts to look for about your company. And by looking at your website’s design, imagery and key messages, they will be guided emotionally about how they feel about your business.

Other investors, however, will just want facts, facts and facts. “Just show me the numbers!”

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.

The power of the web.

You know this well enough. That's why your company has its own website.

It's not just developing the right website though. It’s also about maintaining the site for your business.

Your website needs to be regularly updated to echo your company's identity and business values in the online world. It doesn't have to be complicated for it to establish awareness and trust for investors. It just needs to provide the latest information that gives a significant impact. So, investors keep coming back to your site.