Investors make progress on their journey from strangers to shareholders/advocates based on news they find on online touchpoints of their choosing. Regardless of where they find you online, you’ll be trying to get them to your investor website.

Because your investor website is the king of touchpoints that you control. It’s 100% under your control. It's the place where you have the best chance of influencing investors to like and trust you. So you need to give it your very best shot!

Is it time to take your company public?

You’re set to fast-track your business’s growth and expand operational capabilities. You want to establish your brand and expand beyond your investor community. You’re ready for the next step forward.

But before you go public, one of the tasks you need to accomplish is to set up your investor website. Equipping your site for your initial public offering is crucial if you want to hit the ground running from the day of your IPO and onwards.

Finally! Your new website is about to go live.

After organising its design and content, your site is now ready to be launched into the big wide world. Well done! Thank you too for entrusting your website development to our IRM team.

But before we hit the go-live button, a final run-through is needed to give your site the best start possible. It’s much like how pilots double-check controls before taking off.

The new ASX website launched on 12 October presents issues for many companies who use it to show announcements from their own websites or publish links in their emails.

These companies need to fix potentially hundreds of incorrect links, and possibly get permission from ASX.

These issues apply to you if...

On Monday, October 12, ASX launched their new website, www2.asx.com.au.

Unfortunately for the first day it did not display ASX Announcements. There was a message on the home page which said...

"ASX announcements are currently not displaying on the ASX website. All company announcements are available to view via brokers and news agencies."

This year has been filled with uncertainty for many organisations, especially when it comes to AGMs. Companies with a reporting deadline of December 31 bore the brunt of the COVID-induced uncertainty earlier this year, during the off-peak AGM season in April and May. But, many companies adapted, successfully taking the virtual “leap” into unknown territory.

Out of the 4500 meetings Computershare has already conducted across the globe this year, over 1300 have been fully virtual. At the same time in 2019, the number of virtual meetings was only in the low hundreds.

A better user experience. That’s what an interactive website offers your audience, such as investors and clients.

When your site is interactive, it engages users as they go through information displayed on your web pages. It’s just more enjoyable to use. So, it receives more traffic and gains all the benefits that come with it.

How is this best achieved?