If your company's heading for an initial public offering (IPO), you can’t do without a website to support your listing. Launching an IPO without a site is like going into battle without arsenal. You’ve got to be equipped even before entering the market.

Going for an IPO means you are now expected to communicate with investors, including analysts and financial journalists. The first point of contact for these stakeholders searching for information about your company of course would be  your investor website - the front door to your house!

Want to position your company above peers? Then your website shouldn’t look like everyone else's.

You'd want a site that's unique to your company, designed with your requirements. Enabling you to reinforce your brand as its blueprint is specific your business.

A customised web site that supports your current and future goals is ideal. Created with a foundation that’s built to handle modifications as your organisation expands.

Your annual report is not only an ASX requirement but is actually an online touchpoint touchpoint for your investor communications.

Really? It's a printed document, isn't it? A simple PDF printed document.

You need to think about how it's mainly consumed. Yes, online! The Internet is our preferred medium of communication these days and more and more investors are viewing this document from their mobile devices.

Can you guess one of the most frequently visited pages on your investor website?

It’s the share prices and charts page.

Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages.

Yes, investors want to see your company’s share price. They enjoy a chart showing your recent performance too.

Ensuring continued investor engagement in the midst of challenges in our current environment. That's quite an undertaking for ASX-listed companies this year.

Even annual general meetings (AGMs) are taking on new forms. Thankfully, regulators have adapted more options for businesses to fulfill requirements in the present setup.

So, how you going with your once-a-year meeting?

Attracting good candidates can be a challenging and costly task in highly competitive job markets. Recognising this, more and more companies have been investing in their own function-rich careers centres.

Check out how diversified mining and exploration company IGO (ASX:IGO) gets the most out of its website's candidate-rich Careers section.

You’ve just produced a video interview of your CEO presenting your company’s latest updates. It’s one you’re incredibly proud of!

So, you managed to upload it directly on your website. Of course! It’s the fastest way to convey your business highlights to investors, right?

Or so you thought.