- Incorporating digital elements like videos, virtual Q&A, and webcasts can enhance engagement and accessibility at your investor events.
- A dedicated webpage centralises your event resources, while online surveys help refine your future events.
- These tools create a more dynamic and inclusive experience, fostering stronger investor relationships.
Investor events such as Annual General Meetings (AGMs), earnings presentations or investor briefings are critical for maintaining transparency and building trust with your shareholders. However, simply holding these meetings is no longer enough.
More companies are opting for online or hybrid formats, combining in-person and virtual elements to boost attendance and engagement, according to industry experts. This shift allows businesses to reach a broader audience, including remote investors, and makes participation more convenient.
To truly engage your investor audience, your organisation must offer both value and accessibility. Incorporating digital elements into your investor events can significantly elevate the experience, providing a more inclusive and interactive environment for your stakeholders.
Consider these 5 essential digital tools to enhance your next investor events:
1. Videos
High-quality video presentations can make your complex financial data more digestible. Pre-recorded videos allow your company to clearly explain financial performance, strategic goals, and future plans in a well-structured format. Video also offers the flexibility to include infographics, charts, and dynamic content to keep your investors engaged. This can be supplemented with live-streamed or recorded interviews or messages from your key executives, which helps to humanise your brand and establish trust with stakeholders.
Video messages from executives help humanise your brand.
2. Virtual Q&A
A hybrid Q&A session gives both in-person and virtual attendees the opportunity to ask questions and engage with your company leaders. Using digital tools like chatrooms or Q&A platforms, your remote investors can submit their questions in real time. Moderators can help streamline the process, ensuring that the most relevant or frequently asked questions are addressed, thus providing a seamless experience for all your attendees. This interactive format encourages more stakeholder participation and fosters greater transparency.
3. Webpage
Creating a dedicated investor event or AGM webpage is an excellent way to centralise all your related materials. This one-stop-shop can house the agenda, proxy forms, ASX announcements, presentations, biographies of speakers, and links to recorded sessions. Having an easy-to-navigate webpage ensures that your stakeholders can access all the information they need before, during, and after the meeting, driving continuous engagement.
Webpages centralise all your related event materials.
4. Webcast
A webcast or live stream is a vital component of a successful investor event, particularly for your remote stakeholders who cannot attend in person. Offering live streams on platforms such as YouTube or a custom-built platform enables global access to your meeting. Interactive features like chat functions or live polling further enhance the experience, keeping your remote audience engaged. Additionally, on-demand viewing options can be provided for your shareholders who wish to rewatch the presentation or who were unable to attend live.
5. Online surveys
Gaining insight from investors after your event is crucial for continuous improvement. Digital feedback surveys, sent immediately after your activity, provide valuable data on how well it met your stakeholder expectations. Surveys can measure everything from the clarity of your presentations to the ease of access for virtual attendees. Analysing this feedback can help refine your future meetings, ensuring that each occasion is more engaging and informative than the last.
Webcasts make your event accessible to remote investors.
Enhance your investor events with digital tools
Incorporating these digital elements into your investor event ensures a more dynamic, accessible, and engaging event. Embracing these tools will make you better positioned to foster strong relationships with your stakeholders, enhancing communication and building trust over the long term.
Call the investor engagement experts
Let us know if you need an investor event or AGM page on your website. We can easily set it up for you, as we’ve done for many ASX-listed companies here.
Perhaps you need a video interview of your key executives? We can assist you with a Proactive Media Pack to cover that as well. Connect with us today on +61 2 8705 5444 or clientrelations@irmau.com.
Related blog posts:
AGMs in 2024: Embracing hybrid formats and digital innovation
5 ways CEO video interviews get your company ahead
How to use your AGM to build stronger investor relationships
Online Investor Engagement Specialists
