- Consider your website design and user experience
- Check your content and scan for technical issues
- View your website on mobile and look at your data
As you gear up for the new year, is your website all set to support your company’s communications too? Particularly to investors? Maybe you’re thinking…
“How often should a website be audited?”
“What are the ways on evaluating a website?”
“How often should I update website content?”
We get you.
Your website is a major representation of your company. That’s why monitoring your site is a must to keep it well maintained and attractive, especially to investors.
Regularly checking your website for any concerns will get it updated and relevant. This will result in a strong site that will help your business grow as it drives traffic and strengthens your Google rankings.
So, how about reviewing your website at the start of the year? Just to make sure everything is working properly. What better time to bring things up to speed and evaluate for any changes you can work on.
Try a few of these 5 quick fixes that will get your website in the zone and continuously up to date.
1. Consider your website design and user experience
Evaluate the design and user experience of your website as part of your annual review. Check out the visual elements, such as colour scheme, typography and imagery and if they continue to align with your brand and effectively communicate your message.
Likewise, assess the layout, organisation, and navigation for investors. Examine the functionality of your website, including the ease of completing tasks, namely filling out a form or downloading a financial report.
Consider your design and user experience.
2. Check your website content
Size up your website's overall content strategy to ensure it stays in harmony with your business goals as well as target audience and consider adding new content to engage investors. Examine the presentation of your content and ensure that all details are accurate.
Make your website up to date with your current info, this means both text and visuals. Your latest annual report or presentation is a gold mine you can tap for these freshest details about your business. Why not apply the great images and narratives in those assets into your site?
Perhaps start with your About page, which is one of the first pages investors check out to learn about your company. Though your organisation’s foundation story will be the same, you can refresh your account with the most recent progress you’ve made so far.
How about your Projects or Products page? Any new explorations or developments to add? Have you launched operations into a different market or country? These are all worth including in your site.
Go through each web page and put in your newest info, such as awards, testimonials or media highlights you’ve gained most recently. Remove articles that are no longer correct or relevant. Outdated content will not likely be a good reflection on your venture.
We’re all human and so typos are commonly made from time to time. But nothing is more unappealing than seeing grammatical mistakes on your website. That’s why proofreading your whole site is essential.
Begin with proofing your homepage, it’s the first page that greets investors and probably the most important. Check that all your content is spelled right and grammatically accurate. Then go over each section of your website to be certain all pages are spot-on as well. It’s also a good idea to ask another person or two to proofread with you. Sometimes a fresh set of eyes have a quicker way of catching errors.
Check your content and scan for technical issues.
3. Scan your website for technical issues
As part of your yearly website assessment, technical issues like broken links, slow loading, and compatibility problems should be identified. Your website's infrastructure, such as hosting provider, security, and third-party tools should be examined for any issues too.
- Consider your calls-to-action and forms
Calls-to-action (or CTAs) are clickable buttons, images or lines of text in your site that prompt investors to take action, including “Read More” or “Subscribe”. They are great for creating more engagement on your website and directing stakeholders to more details.
Upgrade your CTAs to enhance prospects with investors. If you have new products or financial reports, promote them on your website through these handy tools. This will make it easy for them to learn about your company and what it offers.
While you’re at it, run through your web forms as well, particularly your email subscription or Contact form. Are they still working properly, allowing successful sign-ups or submissions?
Test links throughout your website to ensure they are still active and none are broken. You wouldn’t want a link to open to an error page, would you?
For instance, try out links to your ASX Announcements or share price information to ensure they’re directing to the right pages. How about links to videos in your Media Centre or to your social media pages? See to it that all those are functioning smoothly so investors won’t be turned off with links that lead nowhere.
View your website on mobile and look into your data.
4. View your website on mobile
Investors are on mobile now more than ever. So, test your website in different screen sizes and devices to see if it displays correctly. Observe how it renders in portrait or landscape orientation on smartphones and tablets.
Certain website features may look off in different devices, even if your site’s design is responsive. Wouldn’t hurt to run through your web pages to double check how it delivers on mobile.
5. Look into your website data
Doing an annual review entails gathering data to gain valuable insights in your site’s performance and identify areas for improvement. Utilise tools such as Google Analytics to track website traffic, popular pages and visitor demographics.
It's crucial to evaluate your search engine optimisation (or SEO) strategy and do any necessary changes to enhance your ranking. Various factors can affect your standing, especially the quality of your website's content, keywords, and user experience. By consistently reviewing your SEO approach, you can increase your website's visibility in search results and draw in more relevant visitors.
From good to great
Regularly updating your website needs time and dedication. But it will all be worth it as your site stays well-maintained and attractive in providing accurate information for investors’ decisions. Start with reviewing your design and user experience as well as content. Don’t forget to check technical issues, website data and mobile compatibility. Be on your way to a better website today!
Call a friend
Let us help with your website and investor communication needs, as we’ve supported hundreds of ASX-listed companies here.
It’s easier than you think. Ring us on +61 2 8705 5444 or email email@example.com to get things underway.
Editor's Note: This post was originally published in January 2022 and has been updated for accuracy and comprehensiveness.