Beyond ASX Announcements: Fresh ideas for investor engagement

 

Keeping investors informed and engaged goes beyond standard ASX announcements. Stakeholders appreciate regular updates that give them a fuller picture of your company's journey and strategy. Consistently sharing a variety of content allows you to deepen their understanding of your business and build stronger relationships.

Try these doable ideas to ensure your communication channels are open in addition to ASX announcements:

1. Investor news content

An investor-focused news or media section on your website can be an excellent resource for updates outside ASX announcements. Here, you can share media mentions, industry news, management interviews, and investor event summaries. This creates a centralised hub for all investor-relevant content, making it easier for stakeholders to stay informed on your latest developments.

Suppose your biotech company was recently featured in an industry magazine about your innovative pipeline. Adding a link to this article in your news or media section can showcase third-party validation of your work, highlighting credibility and expertise to investors.

2. CEO and management updates

Updates directly from your CEO or other executives can be impactful in keeping stakeholders engaged. These could take the form of regular newsletters, video updates, or audio messages that discuss key business strategies, market trends, and other insights. This personal touch can strengthen investors' connection with your leadership and provide context on operational or strategic decisions.

For instance, your CEO records a short quarterly video message summarising your strategy for expanding into Southeast Asia, sharing personal insights and your company’s vision. Investors get a sense of leadership’s enthusiasm and the strategic thinking behind the move.

Video updates from your CEO can be impactful.

3. Financial and operational highlights

Highlighting significant achievements, even if they aren’t material enough to warrant an ASX announcement, can provide valuable context for investors. This could include operational milestones, research breakthroughs, expansions, or awards. Stakeholders appreciate these updates as they showcase ongoing progress and commitment to growth.

Perhaps after opening a new exploration, you post a blog entry detailing how this project leverages the latest technology and increases operational capacity by 20%. While this isn’t an ASX announcement, it’s relevant and adds depth to your company’s growth story.

4. Sustainability and ESG reporting

With the growing importance of sustainability and Environmental, Social, and Governance (ESG) practices, regular updates on ESG efforts resonate well with stakeholders. Whether it's an annual report or periodic updates on sustainability initiatives, sharing ESG progress can attract and retain investors who prioritise ethical investment.

Say your company launches a new sustainability initiative to reduce carbon emissions by 15% over three years. Regular updates on progress, shared in quarterly emails or in your news section, allow investors to follow your environmental commitment and its impact.

5. Quarterly business reviews

Some companies opt to share quarterly updates that provide insights into overall business performance, key projects, and market outlook. These updates may include metrics or achievements that aren't strictly part of financial reporting but are of interest to investors, giving them a broader understanding of ongoing performance.

At the end of each quarter, you could publish a summary of key achievements, like increased production or entry into a new market. Your recap may include a report on an increase in production capacity that helps your company meet rising demand.

A media section on your website can be an excellent resource for updates. 

6. Insights into industry trends

Publishing content that explores market trends, regulatory changes, or industry challenges positions your company as a thought leader. Investors value insights into how broader industry trends affect your business and your plans to navigate them.

You could publish an article exploring the effects of a new government policy on the mining sector and how your team is proactively adapting. This shows stakeholders that your organisation is prepared to navigate regulatory challenges and capitalise on new opportunities.

7. Investor education and explainers

Complex companies or those in technical sectors benefit from content that helps stakeholders understand key business areas. Think of videos, articles, or infographics that explain unique processes, technologies, or strategies. Making these aspects accessible empowers investors to make more informed decisions.

For example, your company produces an infographic explaining a new, pioneering technology used in product development, detailing how it boosts efficiency and cost savings. This educational content helps investors understand and appreciate the strategic advantage of this innovation.

8. Community and CSR activities

Updates on corporate social responsibility (CSR) activities, community engagement, or employee initiatives add a human element to your communications. Stakeholders increasingly look at a company's social footprint, and sharing these activities can strengthen your brand image and investor trust.

Case in point, your business sponsors a local community clean-up day or partners with a charity on a project. Sharing updates on these initiatives on your website or social media demonstrates your commitment to CSR, adding a positive dimension to your brand.

9. Regular social media updates

Social media channels, such as LinkedIn, X (formerly Twitter), or a corporate blog, provide dynamic platforms to share updates, insights, and achievements in real-time. These platforms allow for a more conversational approach and can reach a broader audience, encouraging informal interaction and engagement.

Following a major milestone, such as reaching a significant sales target, you could share a celebratory post on LinkedIn, tagging key partners and including photos of the team. This builds excitement and allows investors to feel part of your company’s journey.

Updates on your community engagement add a human element to your communications.

In essence

Using a variety of content besides ASX announcements sets up your ASX-listed company to keep shareholders informed, engaged, and supportive. A well-rounded communications strategy not only sees to it that investors are updated but also strengthens their connection to your business and its long-term vision.

Happy to serve

If you need a hand with your investor website, news delivery, or CEO video interview - we’re here for you. Check out hundreds of ASX-listed companies we’ve served here. Call us today on +61 2 8705 5444 or email clientrelations@irmau.com. Speak soon!