An initial public offering is a major opportunity. It’s a business milestone where you would want your communications to make the most of your IPO. You’ll need a brilliant strategy to make a strong first impression on investors.
With a website that supports your IPO, you’ll be able to elevate your communications from good to great. Your site will serve as the go-to channel of investors, regulators and other stakeholders for listing day particulars. It will lay the essential groundwork for connecting with your audience through the entire process of going public and being a public entity.
Speaking of an IPO website that knocks it out of the park, have a look at the newly launched site of Botala Energy: www.botalaenergy.com. It’s a contemporary website that smoothly renders information and functionality in an easy to manage setup. It ably supported the company’s communications from pre-IPO to listing day and beyond.
Botala (ASX: BTE) is a gas exploration and development company aiming to explore and appraise the Serowe CBM (coal bed methane) Project in Botswana, Africa. The company listed on the ASX in July 2022.
Botala's responsive website doesn't disappoint no matter what device is used.
Start off with Botala’s homepage and you’ll catch a visually engaging story of the company’s narrative on the video banners and images that shape this impressive section. You’ll easily access its Latest News, Project Overview and Share Price from this page too.
Get to know more about the company in its About Botala section, where you’ll be introduced to its vision as well as directors and management. Or open its Sustainability section to read about its efforts to create a positive impact as it produces clean and reliable energy for Botswana.
Move to its Investor Centre and have a glimpse of Botala’s Prospectus or its Why Invest brief. As the company officially went public, key investor features were simply switched on in this section, including its ASX Announcements, Top 20 Shareholders and Share Price chart.
A premium feature of Botala’s website is its ability to email news to investors as they are posted on the site. Soon as ASX announcements are released, they are immediately published on the website and simultaneously emailed to subscribers. These updates can be shared on social media as well if the company chooses to.
Botala’s website was structured on IRM’s HQi content management system and IRM Newsroom news delivery tool. IRM was glad to assist the company as it kicked off its online presence.
Skim through sites we’ve produced for some of your ASX-listed peers here. Give us a call on +61 2 8705 5444 or email clientrelations@irmau.com to discuss your website requirements.
Online Investor Engagement Specialists
