When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.

Having an online presence can make or break your business, especially if you’re a start-up or spin-off. Your website is a way to stand out among competitors and draw interest from investors.

Even if you don’t have all information ready yet, a simple web page is sure to create a good impression and increase your organisation's credibility. Your online presence will give a head start while you prepare to list and launch your full website.

Now more than ever before, investors are tapping online sources for information - thanks to the new normal. The investment community is showing a dramatic increase in web-based content consumption.

With remote work pushing digital acceleration, stakeholders are now more dependent on cyberspace for trading decisions. Email newsletters, LinkedIn and YouTube are just some of the popular investor touchpoints for data.

Giving your website a refresh is one of the best things you can do for your business. Updating your site is important and should not be underestimated – especially in today’s highly competitive online world.

With investors now more often online, your website’s look and functionality need to keep pace with the times. Regular content updates will also promote your business, attract more investors, and help your company grow. More so if your venture is expanding.

Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

Getting ready for an initial public offering (IPO) takes a lot of work. You have a prospectus to draft, roadshows to coordinate, investors to win over. With so many to-dos, the last thing you’ll probably think about is your website.

But the amount of communication involved when your company goes public cannot be underestimated. New regulations and processes will be in place as stock exchanges like the ASX have requirements on what information to publish and when.

How is your company positioned for growth? What sets you apart from your competitors?

These are just some questions investors seek to answer as they search for information about your venture. Before allotting capital in your organisation, they’ll want to know your business model, purpose and strategy. They’ll want to understand your competitive advantage and how you will generate long-term sustainable value.

Is your company planning to go public and list soon on the ASX? Then communications must be at the top of your agenda from the onset. After all, it’s not something to be added as an afterthought.

It’s important to effectively communicate with investors, stakeholders and financial media well before your listing day. What your business conveys before your initial public offering commences is as crucial as what is conveyed at the time your stock starts trading.

Are you keen on growing your business this year? Waiting in the curtains to spread your wings at the right time?

Setting up your website will get more people to know about your company and help reach potential investors. It will serve as the go-to place where interested stakeholders will learn of your brand, your team and the product you are offering.

New year, fresh start! A clean slate for your business to forge ahead with its latest plans and ventures. Particularly if you’ve just recalculated your direction or rebranded your company to better fit your endeavours.

Has your company changed its name? You’ll need a new logo and branding to go with your website and all other communications. This newfound brand will need a corresponding online presence for the continued success of your business.

Gone are the days when your business needs any kind of website just for an online presence. Used to be that any site would do merely to be online.

That won’t cut it anymore in this new media age. Nowadays, you need a great functioning website that can impress investors and compete with peers. After all, you only have about 3 seconds to wow investors before they decide to look elsewhere to your competitors.

Show not just tell! Show investors how your company is an attractive long-term investment through a great website. Especially as you gear up for your initial public offering (IPO).

As you prepare to be listed, providing facts and figures about your business is important. Presenting a strong company story through your website is essential to your IPO’s success.

If your company's heading for an initial public offering (IPO), you can’t do without a website to support your listing. Launching an IPO without a site is like going into battle without arsenal. You’ve got to be equipped even before entering the market.

Going for an IPO means you are now expected to communicate with investors, including analysts and financial journalists. The first point of contact for these stakeholders searching for information about your company of course would be  your investor website - the front door to your house!

Want to position your company above peers? Then your website shouldn’t look like everyone else's.

You'd want a site that's unique to your company, designed with your requirements. Enabling you to reinforce your brand as its blueprint is specific your business.

A customised web site that supports your current and future goals is ideal. Created with a foundation that’s built to handle modifications as your organisation expands.

Attracting good candidates can be a challenging and costly task in highly competitive job markets. Recognising this, more and more companies have been investing in their own function-rich careers centres.

Check out how diversified mining and exploration company IGO (ASX:IGO) gets the most out of its website's candidate-rich Careers section.

A good quality website is an integral component of your business. It should exude professionalism and credibility for your brand as well as generating confidence that assures investors you mean business and you’re there to stay.

With all kinds of website designs in the market, it’s important to pick one that will best serve your needs. A website design that’s created uniquely for your company. Presenting your business in its best light, while looking professional and modern. Enticing investors and leaving a lasting impression on them.

That feeling of achievement when you finally upgrade your website.

You're frustrated with your website because it's hard to manage. You want to announce your new business venture or post your CEO’s video interview but how? You can’t even update the pages because the system requires a web developer for simple amends.

It’s definitely time for change!

Resource industries are known to be slow in catching on to modern technology. Just look at the out-dated websites of many mining and exploration companies. Others do not even have their own websites in today’s tech-savvy world.

That is not always the case though.

Some exploration companies are not settling for any old website. They are blazing a trail in their industries with websites that are professionally designed and mobile-friendly too. Serving as an inspiration to their peers.

It’s not that you don’t have a website. Sure, you do! It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality.

Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and that communications, particularly with investors, will go unhampered. After all, your website is the front door to your business.

A shot of adrenaline into any business is always a great idea, particularly through spinoffs.

If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community.