Investors are putting more value on sustainability than ever before. Seeing how companies care about people and the environment not only generates good feelings about doing business with these organisations. It also influences their decision making on investments with these businesses.

As companies strive to give back to society and their communities, so they are recognised as more responsible and benevolent. That’s why the corporate website's presentation of sustainability is essential for investors. A dedicated Sustainability section is where stakeholders could find out about companies’ commitment to social efforts and their stories on sustainability.

Is your company a new kid on the block? Your online presence will be vital to the success of your latest venture.

A professional-looking website will best represent your business and give it the exposure it needs. As investors find you on the web, your online presence will improve the credibility of your organisation.

Is your company website missing out on corporate content for investors? Then you’re probably kissing goodbye opportunities for stakeholder engagement.

The investor section of your site is one of the most important sources of information for stakeholders. Investors access this segment to tap into your investment proposition and key financials before making a decision, especially when you’re listing on the ASX.

Still remember the last time you updated your website? If it’s been a while, your site may probably look outdated and unappealing now. It might be time for a site refresh to shake up your online communications and make it more effective.

You can’t just set and forget your website after launching it. Your site is a work in progress that will advance several times to better represent your business. It doesn’t have to be a major overhaul, as long as you have a scalable system that powers your site.

Ramping up to an initial public offering means managing new regulations and addressing a broader investor community. Stock exchanges like the ASX will require what information to be published and when to post them. A wider audience will need to be tapped, including investors and influencers of shareholder sentiment, such as the media and analysts.

With these new processes and audience expectations, your company’s website must move up as one of the most important information channels. It is after all a key communication and compliance tool for listed corporations.

A successful initial public offering can be the start of great things for a business. But taking a company public is a complex task. Planning and managing a public listing is challenging and time-consuming.

In the IPO process, an organisation must not only focus its preparations on going public. It must also get ready for being public – operating as a publicly listed entity.

With the fast-changing digital space, there will always be new apps, platforms and social media trends turning up as latest online communications.

But despite the different channels added each year, one thing is for sure. The dependable corporate website remains at the forefront of digital communications. It’s still the first place people go to when checking out a company, yours included.

As your company prepares for growth, you would want a website you can manage on your own. So, you can communicate with investors and keep them up to date, as you focus on business development.

You would need a site that lets you easily upload news or provide downloadable documents for stakeholders. A platform where you can effortlessly publish announcements, add links to your text and insert images or videos. One you can conveniently work with, without requiring web development skills.

Your website is the influential medium to portray your company’s brand identity. It is where your brand effectively demonstrates to investors that your organisation is trustworthy and reliable. Paving the way to their first impression of your business.

As your website carries your brand, so it has the power to grow your business. Your branded site will not only enable you to be recognised, but it will also set you apart from your competition. It will establish value for your company as it resonates with your investor audience.

In this constantly evolving digital world, web standards change each year. So, if your website is several years old, it’s probably outdated now in looks and functionality.

Most likely, your website’s code is far behind. This delays its loading speed on devices and makes it incompatible with latest browsers. Consequently, a lack of tech updates is a bit of a downer.

Do you find the need for your website to communicate to separate audiences, like clients and investors? Consider having a unique site for each group as an effective way to serve your different audiences.

Creating a specialised website for each audience would make more sense as it would provide content that targets their specific needs. Each site would give a customised digital experience as users browse pages that are tailor fit for them.

One of the ultimate marks of a company’s success is to go public. That’s why when you’re shooting for an initial public offering, you’ll be putting effort into your IPO to ensure a rewarding process. You know that a well-executed plan takes foresight and careful preparation to meet regulatory requirements.

However, such diligence to go public doesn’t end when your company gets listed. On the contrary, your endeavours should continue even more so once you operate as a publicly traded entity. Why waste the goodwill you’ve established during your IPO, right?

Gunning for an IPO means getting a website ready for your compliance and communication needs. In fact, making your ASX debut should include a website launch to get your story to investors, well in advance of your IPO.

Your investor website plays an important role in your communications strategy as you prepare to go public. Your site will not only serve to share your story and post financial data. It will also meet requirements to publish your prospectus and key information at the right timings.

Does your website feel modern and striking enough to impress investors?

As the face of your company, your site is the go-to place for stakeholders to learn more about your brand as well as your product or service. You cannot afford to have a clunky looking website that doesn't deliver a clear message, right?

As Australia’s IPO market sees one of its strongest years, things don't look like it’s slowing down just yet. Upcoming IPO lists show a host of companies eyeing the ASX for much-needed capital.

With stiff competition to attract investors, your company cannot afford to miss having a website well in advance of your IPO. Your site will be vital in delivering all important information as stakeholders research about your business.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?

As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Investors are discriminating about investing to ensure a positive return on their ventures. Most go online searching for information about a business before they even weigh in on an investment.

Your website is the face of your company and the go-to place for investors to understand more about your business, especially if you’re a startup. It’s a crucial strategy to demonstrate your credibility to stakeholders.

Certain stages in your company’s life can lead to the formation of a subsidiary. Perhaps you’re pursuing new avenues that are different from your current operations. Or you’re launching a specific venture in another state or country.

Whatever reason for growing your footprint, creating a website for your subsidiary is one of the next steps to take once your unit gets underway.

When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.