May 25th, 2018

6 must-have elements for your IR website

It’s not just about making it look pretty.

There’s definitely more to it than that.

Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying.

They rely on your site far more than you might think. Using it to get news, financials and information. In real time.

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May 16th, 2018

How to engage with investors using your website

How would you like to have a strong investor confidence in your company?

Or an increased support for your strategy as well as your management and board?

Sounds nice, right?

Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company?

These are just some great perks of engaging with your investors.

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May 9th, 2018

Why your investor website needs to be mobile friendly

It’s become urgent!

As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website.

Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.)

Optimising your website for mobile devices isn’t just a trend. It’s not a nice-to-have feature but a need-to-have capability.

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May 2nd, 2018

3 benefits of securing your corporate website

“Not secure.”

Seen that message next to a web address? (Hopefully, not on your website.)

Google displays that label on sites that don’t use SSL certificates (or Secure Sockets Layer certificates).

This digital certificate delivers secure, encrypted communications between your website and any browser used by your audience.

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April 26th, 2018

How to relate to investors through your website

Straight from the horse’s mouth.

Nothing beats information directly from your company.

Communication with shareholders is vital to the success and growth of your organisation. It’s not just to meet an obligation under the ASX-listing rules.

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April 18th, 2018

Website design trends: bold and bright take centre stage

2018 is emerging as one of the most adventurous years in web design.

Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight.

If you’re launching a new website or considering a revamp of your existing one, have a think through these present trends. These pointers are not just a matter of visual gratification. They’re sure to provide smooth functionality as well.

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March 28th, 2018

How to educate investors about your company

How big is your industry?

How will you generate profit?

What makes your company a better investment compared to your competitors?

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February 28th, 2018

How to create a mobile-friendly website for investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.)

Ever opened a website on your smartphone and all you saw were jumbled words?

Maybe the images were not aligned, and everything just looked distorted.

That’s what happens when a site isn’t mobile-friendly.

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February 14th, 2018

Understanding the investor journey

Find out the process investors go through so you can relate well with them.

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January 24th, 2018

How to Have Quality Website Content for Investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)

Here’s the truth.

Your website is nothing without quality content.

You can have awesome images, great videos and a responsive design. But if your investor audience can’t find the info they want from your website, what’s the point?

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January 10th, 2018

3 Easy Ways to Promote Your Social Media Accounts

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

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January 5th, 2018

Effective Online Presence for Your Business

Your website gives information about your company, like your products and services, corporate news and contact details, right?

But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence.

Your online investor presence would focus on stakeholders and attract them to your website. This would then encourage them to move to the next steps. To potentially become a committed shareholder.

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December 20th, 2017

How to Improve Your Website Navigation for Investors

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

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December 6th, 2017

How Companies Use Social Media to Reach Investors

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

 

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November 28th, 2017

Communicate with Investors in 3 Quick Ways

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.

Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them.

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November 24th, 2017

5 Ways to Build Your Digital Media for Investors

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)

Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This means of communication will provide you a unique opportunity for personal connection with your investor audience.

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November 22nd, 2017

How to Appeal to Investors through Your Website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)

When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it?

Like most consumers, you didn’t immediately buy the first thing you saw, right? You must’ve Googled the product several times to study its features. Compared it to peers. Or maybe checked reviews. What were others saying about it?

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November 16th, 2017

Grow Your Investor Audience with Digital Media

What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook?

Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it one way or another at some point during the day.

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November 3rd, 2017

Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you.

Perhaps your email strategies need a lift, or your social media presence needs to work harder for you. Does your home page help people like you, get the key messages through, and “Sell” the first click?

Maybe your Investor Centre could use more pages? You’d want your current dividends or capital structure to stand out, right?

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October 18th, 2017

How to Attract Investors to Your Website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

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