Certain stages in your company’s life can lead to the formation of a subsidiary. Perhaps you’re pursuing new avenues that are different from your current operations. Or you’re launching a specific venture in another state or country.

Whatever reason for growing your footprint, creating a website for your subsidiary is one of the next steps to take once your unit gets underway.

When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.

Having an online presence can make or break your business, especially if you’re a start-up or spin-off. Your website is a way to stand out among competitors and draw interest from investors.

Even if you don’t have all information ready yet, a simple web page is sure to create a good impression and increase your organisation's credibility. Your online presence will give a head start while you prepare to list and launch your full website.

Amid lockdowns and pandemic concerns this earnings season, companies and investors continue to adopt the digital shift to virtual and hybrid annual general meetings (AGMs).

Though in-person meetings have been possible in some states with less restrictions, businesses still need to be prepared for unexpected changes.

In the corporate world, successful companies don’t just run the business. They’re also expected to maintain communications with investors as their organisation grows.

Keeping investors in the loop is a smart move that leads to substantial results. It strengthens the bond with stakeholders and unlocks opportunities to draw in more funding.

Now more than ever before, investors are tapping online sources for information - thanks to the new normal. The investment community is showing a dramatic increase in web-based content consumption.

With remote work pushing digital acceleration, stakeholders are now more dependent on cyberspace for trading decisions. Email newsletters, LinkedIn and YouTube are just some of the popular investor touchpoints for data.

Giving your website a refresh is one of the best things you can do for your business. Updating your site is important and should not be underestimated – especially in today’s highly competitive online world.

With investors now more often online, your website’s look and functionality need to keep pace with the times. Regular content updates will also promote your business, attract more investors, and help your company grow. More so if your venture is expanding.

Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

Investors just want the facts, right? So, is design really necessary for investor communications?

Typically, listed companies provide investors numbers and data in compliance with regulation. In the process of conveying facts, key information are usually sent out despite their complex form. Seemingly as though businesses were messaging robots, not investors.

Are you creating a new investor website or revamping your current one? Well-written website content is key to capturing the attention of investors and keeping it.

Good website writing not only holds the interest of investors. It also tops search results on the web, enabling stakeholders to quickly find your site and access information for their investment decisions.

Getting ready for an initial public offering (IPO) takes a lot of work. You have a prospectus to draft, roadshows to coordinate, investors to win over. With so many to-dos, the last thing you’ll probably think about is your website.

But the amount of communication involved when your company goes public cannot be underestimated. New regulations and processes will be in place as stock exchanges like the ASX have requirements on what information to publish and when.

How is your company positioned for growth? What sets you apart from your competitors?

These are just some questions investors seek to answer as they search for information about your venture. Before allotting capital in your organisation, they’ll want to know your business model, purpose and strategy. They’ll want to understand your competitive advantage and how you will generate long-term sustainable value.

Whether this is your first annual report as a listed company or you’ve been doing it for many years, you know investors eyeing your company use this document to get information on your business. They tap into your yearly report and other financial statements to assess an investment.

Aside from financial facts, investors will also draw on your annual report to learn the framework in which your business operates. They make it a starting point to look for signals about your organisation’s leadership and culture.

Ensure your prospectus has the right look and feel to engage your investor audience.

Producing your annual report each year can be a challenge, especially if you wish to improve on your previous document.

You don’t only want to state the facts and figures, listing all the numbers, you also want to tell a story that features your accomplishments and your plans for the following year. You want to share how you hurdled the headwinds and continue to forge ahead with confidence.

Is your company planning to go public and list soon on the ASX? Then communications must be at the top of your agenda from the onset. After all, it’s not something to be added as an afterthought.

It’s important to effectively communicate with investors, stakeholders and financial media well before your listing day. What your business conveys before your initial public offering commences is as crucial as what is conveyed at the time your stock starts trading.

Has your company’s news delivery been affected by Facebook’s news restrictions?

Under Facebook's new rules, Australian users will now be barred from finding or sharing local and international news content on their social network. Australian news outlets are also restricted from posting links on their pages.

This major move from the tech giant is in response to the Australian government’s proposed Media Bargaining Law that will make tech firms such as Facebook and Google pay for news content. It has been suggested, Google has reportedly already entered into agreements with major Australian news outlets.

It’s almost the end of the financial year. For June year-enders, it’s annual report time!

Whether you’re an early starter or a bit of a crammer, one thing’s for sure, your annual report will take time and effort to prepare. Perhaps it can even get overwhelming at times.

But it is well worth the effort when properly executed. Your annual report will give a considerable return on investment when it showcases your company’s achievements.

With the recent market rally, a window to list is evident and the pipeline for initial public offerings (IPOs) is surging. Thanks to the synergy of companies’ capital raising needs and investors’ drive for investment profitability.

As markets have regained confidence, many up-and-coming companies are snapping up the opportunity to offer shares in the Australian Securities Exchange (ASX). New listees have joined the bourse in the past months and more are scheduled to list soon.

Are you keen on growing your business this year? Waiting in the curtains to spread your wings at the right time?

Setting up your website will get more people to know about your company and help reach potential investors. It will serve as the go-to place where interested stakeholders will learn of your brand, your team and the product you are offering.