Business is good and you’re looking for ways to make it even better. In fact, your industry is positioned for growth and your company is poised to expand along with it. So, you’re shifting gears to offer finer products that will take your venture to the next level.

But is your website ready to support your game-changing plans? Will it allow you to make changes to your site without having to flex a technical muscle?

Investors are putting more value on sustainability than ever before. Seeing how companies care about people and the environment not only generates good feelings about doing business with these organisations. It also influences their decision making on investments with these businesses.

As companies strive to give back to society and their communities, so they are recognised as more responsible and benevolent. That’s why the corporate website's presentation of sustainability is essential for investors. A dedicated Sustainability section is where stakeholders could find out about companies’ commitment to social efforts and their stories on sustainability.

Is your company website missing out on corporate content for investors? Then you’re probably kissing goodbye opportunities for stakeholder engagement.

The investor section of your site is one of the most important sources of information for stakeholders. Investors access this segment to tap into your investment proposition and key financials before making a decision, especially when you’re listing on the ASX.

Still remember the last time you updated your website? If it’s been a while, your site may probably look outdated and unappealing now. It might be time for a site refresh to shake up your online communications and make it more effective.

You can’t just set and forget your website after launching it. Your site is a work in progress that will advance several times to better represent your business. It doesn’t have to be a major overhaul, as long as you have a scalable system that powers your site.

A successful initial public offering can be the start of great things for a business. But taking a company public is a complex task. Planning and managing a public listing is challenging and time-consuming.

In the IPO process, an organisation must not only focus its preparations on going public. It must also get ready for being public – operating as a publicly listed entity.

Your website is the influential medium to portray your company’s brand identity. It is where your brand effectively demonstrates to investors that your organisation is trustworthy and reliable. Paving the way to their first impression of your business.

As your website carries your brand, so it has the power to grow your business. Your branded site will not only enable you to be recognised, but it will also set you apart from your competition. It will establish value for your company as it resonates with your investor audience.

Do you find the need for your website to communicate to separate audiences, like clients and investors? Consider having a unique site for each group as an effective way to serve your different audiences.

Creating a specialised website for each audience would make more sense as it would provide content that targets their specific needs. Each site would give a customised digital experience as users browse pages that are tailor fit for them.

One of the ultimate marks of a company’s success is to go public. That’s why when you’re shooting for an initial public offering, you’ll be putting effort into your IPO to ensure a rewarding process. You know that a well-executed plan takes foresight and careful preparation to meet regulatory requirements.

However, such diligence to go public doesn’t end when your company gets listed. On the contrary, your endeavours should continue even more so once you operate as a publicly traded entity. Why waste the goodwill you’ve established during your IPO, right?

Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?

As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

How is your company positioned for growth? What sets you apart from your competitors?

These are just some questions investors seek to answer as they search for information about your venture. Before allotting capital in your organisation, they’ll want to know your business model, purpose and strategy. They’ll want to understand your competitive advantage and how you will generate long-term sustainable value.

Completing an initial public offering is both challenging and rewarding. Organising the people, processes and technology needed for your IPO is critical for its success.

In your quest to become a public company, you’ll want to get the right message out into the market. You’ll need an investor relations game plan that fully communicates with stakeholders, among many other requirements to prepare.

New year, fresh start! A clean slate for your business to forge ahead with its latest plans and ventures. Particularly if you’ve just recalculated your direction or rebranded your company to better fit your endeavours.

Has your company changed its name? You’ll need a new logo and branding to go with your website and all other communications. This newfound brand will need a corresponding online presence for the continued success of your business.

Investors do their own research as they consider your company for a possible investment, especially during your initial public offering.

They'll seek to know your company's strategy and plans to make good returns. They'll want to find out who’s directing and managing your business, as well as other corporate information on investment.

Gone are the days when your business needs any kind of website just for an online presence. Used to be that any site would do merely to be online.

That won’t cut it anymore in this new media age. Nowadays, you need a great functioning website that can impress investors and compete with peers. After all, you only have about 3 seconds to wow investors before they decide to look elsewhere to your competitors.

When you think about it, your ASX announcements do not only fulfill mandatory requirements. They also draw attention to your business as your updates are posted to the market.

Your ASX releases bring your company profile to investors as you broadcast your successful ventures, leadership appointments, financial reports and other news. These announcements provide information that will encourage stakeholders to join your share registry.

How does your investor website deliver information to stakeholders? In a snap or a roundabout way?

Investors can get lost in your site if they can’t find the right information they seek. They reach your website to consider a potential investment in your business but may end up leaving it because of poor navigation. (Uh oh!)

But all that can be avoided through excellent navigation on your website.

Want to position your company above peers? Then your website shouldn’t look like everyone else's.

You'd want a site that's unique to your company, designed with your requirements. Enabling you to reinforce your brand as its blueprint is specific your business.

A customised web site that supports your current and future goals is ideal. Created with a foundation that’s built to handle modifications as your organisation expands.