Investor engagement has become even more critical in recent years. Find out how your business can use technology to improve your strategy.

Search engine optimisation (SEO) “is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results,” according to Wikipedia.

How does it affect your business?

SEO can direct more significant traffic to your website, resulting in increased awareness among your investor audience. Best practices in your website development must be followed so your company will be easy to find online. There are also other ways you can enhance your site’s ability to stand out in Google and other search engines to usher in more visitors to your web pages.

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching the attention of stakeholders through this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

Things change. Yes, even business names.

It’s a healthy sign of dynamism as the company heads into a new direction.

That’s why it’s great to have a content management system that’s supportive of your website and company’s progress.

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.

Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)

When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it?

Like most consumers, you didn’t immediately buy the first thing you saw, right? You must’ve Googled the product several times to study its features. Compared it to peers. Or maybe checked reviews. What were others saying about it?

Australian Potash Limited (ASX:APC) rolled out a brand-new website to enhance its online investor presence.

The minerals exploration company picked out its colours, content and images for the full website powered by HQi, IRM’s proprietary content management system. Essential info about the company, its board and management team are well presented in the site. Its many projects are detailed, with vibrant photos laid out in an image gallery.

IRM and Plus Connect (ASX:ACU) worked together to launch the latest webpage of the Australian company that offers online betting and social gaming products. The online gaming company hand-picked its colours, images and content for the website that aims to support investor relations. Through the well-designed site, the company highlighted a wide range of key information about its business, its board of directors, management team and partners, among other things.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

IRM unveiled investor-focused websites for Seymour Whyte Limited (ASX:SWL) and its two divisions. The infrastructure, engineering and construction firm holds a group portfolio that consists of Seymour Whyte Constructions and Rob Carr Pty Ltd, its civil and utilities infrastructure divisions, respectively.

When was the last time you connected with your investors? Communicating with shareholders is undeniably a vital element of a well-managed ASX-listed company. And a corporate blog is a simple yet direct channel you can use to meet this communication need.

A company blog is a user-friendly platform that empowers a business to engage with the investor community, including current and potential stockholders. Think of it as a short thoughtful letter that contains timely and relevant information to your stakeholders. It’s also a reliable source of data where venture capitalists and angel investors can consider a prospective investment in your business.

IRM recently revitalised the website of AUB Group Limited (ASX:AUB) as part of efforts to reinforce the company’s investor relations. AUB Group is a leading equity-based risk management, advice and solutions provider in Australasia.

Under the direction of AUB Group, IRM implemented a fresh design for the site’s home page that includes a live share price chart and ASX updates, among other modifications. Powered by IRM’s HQi content management system, the webpage likewise carries a visual timeline to showcase the company’s rich corporate history.

Melbana Energy (ASX:MAY) partnered with IRM to launch a robust website in a bid to expand the company’s online presence. Presently, the oil and gas enterprise has a portfolio of exploration, appraisal and development stage opportunities in Cuba, New Zealand, Ashmore Cartier and Bonaparte Gulf regions in Australia

IRM is pleased to announce the latest investor-focused website of Laneway Resources (ASX:LNY). Laneway is an Australian exploration company with assets in gold and coal.

IRM initially created an ultramodern look with a corporate appeal for the new site. Then its HQi content management system was deployed to keenly showcase Laneway’s business in the web pages.

IRM teamed up with Tesserent (ASX:TNT) to integrate the IRM Newsroom in the cyber security company’s website. Tesserent offers businesses world-class perimeter protection, internal monitoring and alerts, secure internet connectivity and co-location.

With the IRM Newsroom incorporated in Tesserent’s site, the company will be able to quickly communicate ASX announcements, share prices and reports to investors throughout Australia and around the globe.

IRM launched a state-of-the-art web page of Tap Oil Limited (ASX:TAP), an independent oil and gas exploration and production company. TAP is based in Perth and has interests in South East Asia and Australia.

IRM implemented its scalable HQi content management system to develop and power the site based on TAP’s desired layout and colour theme. Though the web page is now live, HQi still gives TAP the option to modify the site’s content, images and navigation as needed.

IRM recently updated Atlas Iron Limited’s website to help strengthen the iron-ore company’s investor relations. Atlas (ASX:AGO) mines and exports direct shipping ore from its operations in the Northern Pilbara region of Western Australia.

Atlas is one of IRM’s many ASX-listed clients that use HQi, IRM’s proprietary content management system. The companies worked on upgrading Atlas’ online investor presence through a new custom design and a range of other features.

IRM kicked off a new website for Phoenix Eagle, a biopharmaceutical research and development company headquartered in Australia.

IRM utilised its HQi content management system to build and run the site in collaboration with Phoenix Eagle. The biopharmaceutical company selected the content, colours and images to come up with its preferred look for the web pages. IRM’s adaptable template also facilitated a larger footer for the site to make way for quick links and contact information.