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It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

Things change. Yes, even business names.

It’s a healthy sign of dynamism as the company heads into a new direction.

That’s why it’s great to have a content management system that’s supportive of your website and company’s progress.

Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.

Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous post — “How to Attract Investors to Your Website” — here.)

When was the last time you bought a mobile phone or laptop? Remember going through a decision-making process before buying it?

Like most consumers, you didn’t immediately buy the first thing you saw, right? You must’ve Googled the product several times to study its features. Compared it to peers. Or maybe checked reviews. What were others saying about it?

Australian Potash Limited (ASX:APC) rolled out a brand-new website to enhance its online investor presence.

The minerals exploration company picked out its colours, content and images for the full website powered by HQi, IRM’s proprietary content management system. Essential info about the company, its board and management team are well presented in the site. Its many projects are detailed, with vibrant photos laid out in an image gallery.

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the next related post — “How to Appeal to Investors through Your Website” — here.)

So you have your website all set up and running. All the necessary elements are there — design, imagery, style and key messages. All the facts about your company and who’s running it. Your business summary and your investor proposition are in place. Got your latest news and reports. The works.

When was the last time you connected with your investors? Communicating with shareholders is undeniably a vital element of a well-managed ASX-listed company. And a corporate blog is a simple yet direct channel you can use to meet this communication need.

A company blog is a user-friendly platform that empowers a business to engage with the investor community, including current and potential stockholders. Think of it as a short thoughtful letter that contains timely and relevant information to your stakeholders. It’s also a reliable source of data where venture capitalists and angel investors can consider a prospective investment in your business.

Melbana Energy (ASX:MAY) partnered with IRM to launch a robust website in a bid to expand the company’s online presence. Presently, the oil and gas enterprise has a portfolio of exploration, appraisal and development stage opportunities in Cuba, New Zealand, Ashmore Cartier and Bonaparte Gulf regions in Australia

IRM launched a state-of-the-art web page of Tap Oil Limited (ASX:TAP), an independent oil and gas exploration and production company. TAP is based in Perth and has interests in South East Asia and Australia.

IRM implemented its scalable HQi content management system to develop and power the site based on TAP’s desired layout and colour theme. Though the web page is now live, HQi still gives TAP the option to modify the site’s content, images and navigation as needed.

IRM developed a new design with added functionality for the website of Metminco (ASX:MNC), an exploration and mining company incorporated in Australia.

MNC is listed on the Australian Securities Exchange and the AIM market of the London Stock Exchange. The company’s strong portfolio of exploration projects in Colombia, Peru and Chile is primarily focused on gold.