It’s common for companies to rebrand even after they have been established. Businesses rebrand for various reasons, such as expanding to international markets, adopting new philosophy or changing strategic plans.

No matter what reason for your rebrand, the process is a brilliant way to breathe new life into your business. Your rebrand is a perfect opportunity to reestablish your company's vision and mission as you rethink about your market and investor audience. It’s the best time to redefine the way your company presents itself through every communication channel, especially your website.

Environmental, social and governance (ESG) standards are crucial now more than ever for your business. As ESG criteria has gained importance among regulators and stakeholders, so investors are advancing investments in companies with high ESG criteria.

If your business has a strong ESG focus, you will be in a better position to attract interest from investors. Showcasing your corporate citizenship is one of the ways to demonstrate the impact you have on economic, social and environmental aspects of society.

Getting your website ready for your initial public offering (IPO) is important even before a formal announcement of your move to the market.

Setting up your website prior to your IPO launch will help investors know about your company, your management, and your investment proposition. It will help broadcast your intention to float and will be vital for your investor roadshow.

Pursuing an initial public offering is playing in the big leagues. It means choosing the right partners to work with as your IPO is in the works. Getting all the expert support to execute your plans for a successful listing.

As you put together your IPO team and build your board, you’ll want to strategise your investor roadshow and communications. You’ll be appealing to a broader investor community, providing ongoing communications during the whole listing process and onwards.

Reinventing your brand is a smart way for your business to be relevant as you compete in the marketplace. It’s a clever strategy to stay current amid evolving industry trends.

However, you’ll need to ensure your new brand makes a positive impact to your clients. Not only that, but you’ll also want to guarantee a smooth transition for investors. You wouldn’t want to confuse stakeholders when you engage under a name with a different logo, right?

Business is good and you’re looking for ways to make it even better. In fact, your industry is positioned for growth and your company is poised to expand along with it. So, you’re shifting gears to offer finer products that will take your venture to the next level.

But is your website ready to support your game-changing plans? Will it allow you to make changes to your site without having to flex a technical muscle?

Investors are putting more value on sustainability than ever before. Seeing how companies care about people and the environment not only generates good feelings about doing business with these organisations. It also influences their decision making on investments with these businesses.

As companies strive to give back to society and their communities, so they are recognised as more responsible and benevolent. That’s why the corporate website's presentation of sustainability is essential for investors. A dedicated Sustainability section is where stakeholders could find out about companies’ commitment to social efforts and their stories on sustainability.

Is your company a new kid on the block? Your online presence will be vital to the success of your latest venture.

A professional-looking website will best represent your business and give it the exposure it needs. As investors find you on the web, your online presence will improve the credibility of your organisation.

Still remember the last time you updated your website? If it’s been a while, your site may probably look outdated and unappealing now. It might be time for a site refresh to shake up your online communications and make it more effective.

You can’t just set and forget your website after launching it. Your site is a work in progress that will advance several times to better represent your business. It doesn’t have to be a major overhaul, as long as you have a scalable system that powers your site.

Ramping up to an initial public offering means managing new regulations and addressing a broader investor community. Stock exchanges like the ASX will require what information to be published and when to post them. A wider audience will need to be tapped, including investors and influencers of shareholder sentiment, such as the media and analysts.

With these new processes and audience expectations, your company’s website must move up as one of the most important information channels. It is after all a key communication and compliance tool for listed corporations.

A successful initial public offering can be the start of great things for a business. But taking a company public is a complex task. Planning and managing a public listing is challenging and time-consuming.

In the IPO process, an organisation must not only focus its preparations on going public. It must also get ready for being public – operating as a publicly listed entity.

With the fast-changing digital space, there will always be new apps, platforms and social media trends turning up as latest online communications.

But despite the different channels added each year, one thing is for sure. The dependable corporate website remains at the forefront of digital communications. It’s still the first place people go to when checking out a company, yours included.

As your company prepares for growth, you would want a website you can manage on your own. So, you can communicate with investors and keep them up to date, as you focus on business development.

You would need a site that lets you easily upload news or provide downloadable documents for stakeholders. A platform where you can effortlessly publish announcements, add links to your text and insert images or videos. One you can conveniently work with, without requiring web development skills.

In this constantly evolving digital world, web standards change each year. So, if your website is several years old, it’s probably outdated now in looks and functionality.

Most likely, your website’s code is far behind. This delays its loading speed on devices and makes it incompatible with latest browsers. Consequently, a lack of tech updates is a bit of a downer.

Do you find the need for your website to communicate to separate audiences, like clients and investors? Consider having a unique site for each group as an effective way to serve your different audiences.

Creating a specialised website for each audience would make more sense as it would provide content that targets their specific needs. Each site would give a customised digital experience as users browse pages that are tailor fit for them.

One of the ultimate marks of a company’s success is to go public. That’s why when you’re shooting for an initial public offering, you’ll be putting effort into your IPO to ensure a rewarding process. You know that a well-executed plan takes foresight and careful preparation to meet regulatory requirements.

However, such diligence to go public doesn’t end when your company gets listed. On the contrary, your endeavours should continue even more so once you operate as a publicly traded entity. Why waste the goodwill you’ve established during your IPO, right?

Does your website feel modern and striking enough to impress investors?

As the face of your company, your site is the go-to place for stakeholders to learn more about your brand as well as your product or service. You cannot afford to have a clunky looking website that doesn't deliver a clear message, right?

As Australia’s IPO market sees one of its strongest years, things don't look like it’s slowing down just yet. Upcoming IPO lists show a host of companies eyeing the ASX for much-needed capital.

With stiff competition to attract investors, your company cannot afford to miss having a website well in advance of your IPO. Your site will be vital in delivering all important information as stakeholders research about your business.

Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?