Has your company’s news delivery been affected by Facebook’s news restrictions?
Under Facebook's new rules, Australian users will now be barred from finding or sharing local and international media news content on their social network. Australian news outlets are also restricted from posting links on their pages.
This major move from the tech giant is in response to the Australian government’s proposed Media Bargaining Law that will make tech firms such as Facebook and Google pay for news content. It has been suggested, Google has reportedly already entered into agreements with major Australian news outlets.
Facebook is an important news source for consumer news, including investors. If you are currently sharing a media news article about your company or industry from a news site, you will no longer be able to do so on Facebook.
This shift in the landscape is a timely reminder of the importance of news sources and touchpoints. It will make you think and rethink the ways you deliver media news to your audience, particularly your investors.
Things may be constantly evolving in the digital space but if you’ve got your company or investor website, then you have an ace up your sleeve. Your website is key to delivering company news to your investors. It is after all the king of touchpoints - because it is 100% under your control.
While others may get caught up in the ban, you can publish your company news or ASX announcements directly to your website. Perhaps even blog about your business updates. Then get the news out to stakeholders via email or LinkedIn and Twitter. There are always other ways to reach your investor community.
Do you need any help with your news delivery?
IRM can help set up your website and news delivery system - if you need one. Chat with us on +61 2 8705 5444 or clientrelations@irmau.com so we can walk you through the process.
Online Investor Engagement Specialists
