Reinventing your brand is a smart way for your business to be relevant as you compete in the marketplace. It’s a clever strategy to stay current amid evolving industry trends.
However, you’ll need to ensure your new brand makes a positive impact to your clients. Not only that, but you’ll also want to guarantee a smooth transition for investors. You wouldn’t want to confuse stakeholders when you engage under a name with a different logo, right?
That’s why your brand’s consistency should be prioritised on every front. From tangible business collaterals like signages, business cards and brochures. To online assets like email signatures, social media profiles and most importantly your website.
Currently, leading companies who have successfully revamped their site include that of Guardian Medical Solutions: www.guardianmedicalsolutions.com. The medical technology company utilises technological advances and latest scientific knowledge to provide healthcare professionals with better tools to improve patient outcomes.
Guardian Medical Solutions' website performs flawlessly no matter the screen size or device.
Formerly QRxPharma, Guardian Medical Solutions recently rebranded in its pursuit of new business opportunities in the medical technology field through its VIGO Technology. You’ll immediately see this refreshed focus throughout its website, starting with its eloquently designed homepage.
Guardian Medical Solutions’ mission and Products are clearly presented in its home page’s attractive visuals and spotless layout. This user-friendly setup draws investors in to learn more about the company with quick links to its News and Investors sections.
Without skipping a beat, the website’s About Us portion introduces Guardian Medical Solutions’ company overview along with its board and management. The site also prompts investors to stay in touch through its Email Alerts sign up.
Guardian Medical Solutions’ website was custom-made through IRM’s HQi content management system and Newsroom news delivery app. IRM was pleased to partner with the medtech company for its online investor presence.
Check out websites of ASX-listed companies here for ideas on creating or redesigning your own site.
Step up to the plate and call us on +61 2 8705 5444 or email clientrelations@irmau.com today.
Online Investor Engagement Specialists
