An annual report is a snapshot of your company... a summary that shows your financial picture, market share and outlook for the future.
However, preparing your annual report can be a daunting task, even more so in our "new normal". You’ll have to compile financial data, gather reports from management, craft your corporate message, among many other steps leading to a final copy that’s distributed to stakeholders. The struggle is real!
Thankfully, there are ways to make things easier for you. Like these 3 stress-buster tips for preparing your annual report:
1. Plan ahead
Set your workflow deadlines in advance. Start with the date on which your report should be released. Then work back from that date to determine milestones, such as when you require the first draft and when to have it printed.
Advise your team of the schedule (including your business heads, finance team, legal team and advisors) so they can promptly deliver their share of highlights and key information.
Allow your timeline enough leeway though so you can adjust (in case changes arise that are out of your control).
Preparing your annual report can be a daunting task, even more so in our "new normal".
2. Be up to date
Is your annual report still written in a language only insiders can understand? Nowadays, shareholders and investors expect your report to be easy to comprehend and to include visuals, such as photos and infographics.
Check out current examples from your peers, companies like yours. This way, you can pick up some industry best practices for your report’s content, design and how it's shared with stakeholders.
3. Get creative
Your annual report is usually printed and mailed, but did you know it can come in many formats, sizes and presentations too? It can even be in an interactive digital format that’s posted on your website.
Whatever you decide on, it’s best to attune the design according to your audience. Perhaps go for a contemporary style for a younger investor community, or opt for a more traditional approach to address an older target market. You’ll engage with investors better this way.
Your Annual Report can have an interactive digital format that’s posted on your website.
Ready… Set… Go!
You’re on your way to an awesome annual report – without the stress! Just remember to plan early, keep abreast with what’s current, and be creative with your report.
Leave all the work to us
Get a great looking annual report minus the hassle of producing one! With a little help from IRM.
Our design team will give your report an eye-catching style that’s clear, engaging and easy to read. We’ll manage all aspects of design and production for you, so you can sit back and relax, while we do all the work – on time and within budget. See some of our clients’ annual reports here.
Have you already made a decision on a graphic designer for your annual report this year? Perhaps we could offer a quote for comparison. Simply fill out this form for a free quote.
Better yet, call us on +61 2 8705 5444 or email clientrelations@irmau.com for a quick chat.
Editor's Note: This post was originally published in May 2019 and has been updated for accuracy and comprehensiveness.
Online Investor Engagement Specialists
