When was your last health check? That is, for your website?
Yes, you read it right. Your website needs health checks. Much like how people need check-ups from their doctor. Just to ensure everything’s in tip-top shape.
After your website goes live, don’t expect it to work perfectly for always. In truth, websites break down when unattended. Often they become outdated, take longer to load and incur other technical problems.
But, no worries! You can maintain and improve your website performance with regular website health checks. These digital audits are essential, whether you’ve just recently launched your site or its been running for years.
Website health checks make sure your site is working to its full potential. These tests identify any weak areas on your website, so they can be fixed before turning into a real issue. With these constant improvements, your site will be all set as a high-performing mechanism.
Different aspects of your website are covered in health checks to assess its performance. These technical reviews include your site’s speed, mobile responsiveness, search rankings and other factors you may want to keep an eye on, according to your website’s purpose.
Here are some basic areas you want to watch closely for your site’s optimum performance:
How fast does your website load? Website speed is important in making a good first impression and boosting user satisfaction. Obviously, users will not stay on your site if it loads slowly.
Site speed is vital to your search ranking too. Meaning, if your website takes forever to load, it will not top Google search results.
The great thing about website health checks is that they don’t only test your site speed. These digital audits also identify culprits that decelerate your site, like a sluggish web host or unoptimised web pages. Suggestions will likewise be provided to quicken your website.
Website speed boosts user satisfaction and Google search rankings.
How does your website run on mobile devices? Mobile responsiveness is essential as users are more often on smartphones and tablets. This means, your site should be easy to browse on whatever screen size or orientation users choose. If not, you’d be losing website visitors and ranking low on Google search too.
Note that devices and resolutions change quickly. What worked the last time you had a website health check may not work now. So, it would be good practice to test your site’s mobile responsiveness regularly through website health checks.
How does your website rank in Google search results? Website health checks will spot any SEO issues that hamper your search results ranking. Your page titles, meta descriptions, URLs and a host of other SEO indicators will be evaluated for any problems.
Best to catch these glitches early on so you can clean them up before they accumulate into major concerns. Besides, Google’s algorithms are shifting every so often. Website health checks will help you keep up with the latest trends to ensure your top rankings.
Mobile responsiveness makes your website run smoothly on smartphones and tablets.
Final thoughts
A well-looked after website will produce a strong online presence for your business. Website health checks will help tune up your site to polish its performance, including site speed, mobile responsiveness and search ranking.
Due for a website health check?
If you need a hand on your website health check, we got you. We use Google Analytics to summarise your data in an easy-to-read report. No hassles of setting things up.
IRM is a trusted go-to of ASX listed companies for their websites and online investor communications tools. Pretty sure we can be of help to you too.
Get in touch with us on +61 2 8705 5444 or clientrelations@irmau.com so we can get started right away.
Online Investor Engagement Specialists
