IRM launched a state-of-the-art web page of Tap Oil Limited (ASX:TAP), an independent oil and gas exploration and production company. TAP is based in Perth and has interests in South East Asia and Australia.

IRM implemented its scalable HQi content management system to develop and power the site based on TAP’s desired layout and colour theme. Though the web page is now live, HQi still gives TAP the option to modify the site’s content, images and navigation as needed.

IRM developed a new design with added functionality for the website of Metminco (ASX:MNC), an exploration and mining company incorporated in Australia.

MNC is listed on the Australian Securities Exchange and the AIM market of the London Stock Exchange. The company’s strong portfolio of exploration projects in Colombia, Peru and Chile is primarily focused on gold.

IRM is pleased to announce the latest webpage of Ferrum Crescent Limited, a European lead-zinc exploration company based out of Australia. More commonly known as FCR, the company is listed on the Australian Securities Exchange, the AIM market of the London Stock Exchange and the Johannesburg Stock Exchange.

As part of our improved support arrangement and ongoing efforts to make all work on your site transparent we have now updated the HQi content management system to include your support history, which includes status and notes from our Support Team.

We’ve introduced Keywords for Newsroom so now you can set specific keywords and then tailor how announcements that use that keyword in their title will be released.

For example, you may wish to set a keyword named “Presentation”, and send any announcements that use the keyword to go directly to the presentations page of your website, a specific subscriber group and social media channels.

Most of the 2,000 or so companies on the Australian Securities Exchange shout into an empty room when they release their announcements.

Only the biggest 200 get much press or broker coverage. This is because both the business press and stockbrokers cover only companies with the most shares, the most customers, the most employees and the biggest effect on the economy. Talk to the directors of small companies and they will tell you it has never been harder to get publicity in newspapers and junior companies must compete for the shrinking space. They are in a space race.

Investors progress through their investor journey, moving from stranger to advocate, based on decisions triggered mainly by news. When you have news, get it to investors wherever they are – websites, emails, social media, news distribution channels. Do it immediately using IRM Newsroom.

A few months after going public through an IPO or RTO, people responsible for investor relations learn how much effort is involved in being public. It’s probably harder to be public than it was to go public.

Everyone has a website, right? But does everyone have a consider online presence for investors?

Whats the difference?

A website is a place where you put stuff. Brochureware, directory information, news, reports, contact details. So that when people turn up at the site they might be able to find what they want.

There’s a whole world of marketing experts focusing on helping businesses acquire new customers.

There’s a whole world of investor relations people focusing on helping businesses acquire new investors.

From the investors’ perspective, perhaps purchasing some shares is not much different to buying shoes, or a car?

Is your investor website one of over 500 ASX listed company sites that is not yet mobile friendly?

Investors are mobile these days. We’ve all tried to look at that tiny print of a non-friendly site on our phones. It’s simply easier to look elsewhere. Your investors are mobile, too.

Make it easy to share your ASX announcements through your WordPress website, email and social media.

IRM tested 1305 ASX listed company websites (with market cap over $5m) in May 2016.

We are pleased to advise that IRM developed websites outperform the ASX averages in all categories. This is just one more way the IRM assists its clients to stand out from the crowd.

As mobile service providers improve their networks and mobile phone giants continue to push out new devices, customers are now browsing the web more from their smartphones and tablets rather than traditional computers. It is also becoming important for businesses to tailor-fit their websites to mobile users to increase and improve search engine ranking results.

In this post we will get to know what a blog is, what blogging for business could mean for your business, and how ASX listed company peers are blogging now..

First and foremost…

A blog is an easy-to-use platform for connecting with and sharing relevant information with your audience. It is a simple direct communication channel.

Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey.

In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use.

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others.

In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand the journey the investor takes, and the touchpoints investors use.

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success.

Consumers who are buying a product go through stages of engagement before their buy decision. Similarly, when making an investment decision, investors take a journey.

Online reports are popular with IRM clients for showcasing important documents – such as annual reports and quarterly activities statements. In today’s IRMatters post, we highlight the upgrades we’ve made to our Silver Online Reports.

Last August we wrote about the value of online reporting and the variety of online annual reports that IRM provides for clients. Today, Matt White and the IRM graphics team are proud to announce an upgrade to the Silver online reports product.

In today’s IRMatters post, Patricia Doyle, Private Client Advisor with Morgans Financial covers four important points that companies and employees should consider when entering into employee share schemes.