Sharing key takeaways from our blog post on Influencing online behaviour of Investors – attracting and keeping their attention:
When an investor visits your website:
- They need to like you.
- They know what they want.
- They expect to find it easily.
Key questions investors ask:
- Does this company give a good impression?
- Do I like it?
- Can I instantly find the information I want?
Remember:
- 3 things in 3 seconds.
- You can only rely on 2 clicks.
The 3-second rule for investor website homepages:
- Focus on impressions first.
- Avoid lots of text and scrolling.
- Use stunning images that convey your message.
- Keep your straplines short and easily digestible.
Selling the first click
The first click should tell them:
- What business your company is in
- Trustworthiness of your management
- Latest important announcements/presentations/reports
- Your investment proposition
- Your latest share price and chart
The 2-clicks rule
- After the first click, ensure they find what they want with just one more click.
Read the full blog post:
Influencing online behaviour of Investors – attracting and keeping their attention
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Online Investor Engagement Specialists
