- Be deliberate and think about your investor audience to improve your keyword rankings.
- Do thorough keyword research to ensure your strategy fits with your business and target audience.
- Make high-quality content to get more relevant traffic to your website.
As you know, search engine optimisation (SEO) is one of the most important ways to get people to visit your website, particularly stakeholders. One of the essential parts of SEO is choosing the right keywords that work for your business and investor audience.
Your strategy needs to be changed if your present keywords don't have much to do with your business or your audience. Consider these effective ways to improve your keyword rankings and get more investors to your website.
1. Do thorough keyword research
To start, use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to do thorough keyword research. Look for keywords that are related to your products/services, get a lot of searches, and aren't used by a lot of other companies. This will help you find good keywords you can use for your website.
2. Analyse your rivals
Check out the keyword strategies and rankings of your rivals to learn more. Find the holes in their method and find ways to set yourself apart. Go for buzzwords that fit your business and the investor audience you want to reach, and use them to get ahead.
Do thorough keyword search.
3. Understand your investor audience
For effective phrase targeting, you need to know a lot about your investor audience. Create investor personas to figure out who they are, what they like, and how they search. If you know who you're reaching, you can choose keywords that will connect with them and allow your content to work for them. This personalised method sets it more likely that the right people will come to your website.
4. Optimise your website
Be sure that your website is optimised for the topics you want to target. Use keywords that are related to the page in the title, meta description, headings, and content. But keep in mind that the user experience should always come first. Try to give your investor audience useful and interesting material that really speaks to their needs and interests.
5. Make high-quality content
Making high-quality content is an important part of any SEO plan that works. Focus on crafting content that is unique, interesting, and full of information that fits with your goal keywords. Aim to answer your investor audience's questions and provide useful insights. Search engines like good information, and having it can help your search rankings a lot.
Optimise your website.
6. Build backlinks from relevant sites
Backlinks from relevant sites can help your search results. Work on composing content that other sites will automatically want to link to. Also, think about reaching out to industry experts with a lot of impact in your field to ask for backlinks or guest posting opportunities. Quality backlinks boost your site's influence and lets it become more visible in search results.
7. Monitor and improve
Check your keyword results often and keep track of your progress. Use Google Analytics and Google Search Console to learn more about how well your website is doing. Keep an eye on the keywords that are getting better and change your content based on that. SEO is an ongoing process, and you can change and enhance your approach by keeping an eye on it all the time.
Monitor and improve your keywords.
Simply put
To optimise your keyword rankings, you need to be deliberate and think about your investor audience. By ensuring your keyword strategy fits with your business and target audience, doing thorough research, and constantly making high-quality content, you can advance your search engine visibility and get more relevant traffic to your website. Remember that SEO is a long-term strategy that needs commitment and constant tweaking, so stay committed to giving your investor audience value and change as required.
Gear up your website
Need a hand to elevate your investor website’s SEO? Chat us on +61 2 8705 5444 or email clientrelations@irmau.com to get started.
You’d be in good hands as we’ve been in the business since 2002. Find some of your ASX-listed contemporaries we support here.
Online Investor Engagement Specialists
