- Have the ability to embrace investors – people who have invested or might invest, or might influence investors – during your pre-IPO period.
- Build a community of interested people and take them on the journey through to listing.
- Increase the propensity of people to make the investment when needed.
Launching an initial public offering soon?
Whether you’re planning an IPO in a few months or sometime next year, being ready for one requires planning. Often, this would entail big organisational changes to meet the requirements of being publicly listed.
It’s good practice for your business to act like an ASX-listed company before coming to market. Running your organisation like a public company before you need to will improve its IPO readiness and help strengthen its valuation.
For your investor relations, you will have to craft your own business narrative and set-up regular communications with your investor community. What better way to do this than through an investor website with news distribution! It’s an ideal way to communicate well with investors during the whole process.
Investor website
Through your website, investors will be able to reference corporate information and be reassured about your investment proposition. They will also get a base level of key data to support successive funding rounds through the site.
This initial set up can then seamlessly lead to a full listed company website by the addition of pages relating to the actual listing, such as share prices and charts and ASX Announcements.
Your investor website is key in providing corporate information for your IPO.
Btw, if you're looking for a roadmap for your online investor communications - one that would take you from unlisted public corporation, through the IPO process, to listed company? Perhaps this confidential obligation-free roadmap here can be of help.
News distribution
It's great to keep people informed and comfortable with your company activities by regularly distributing news (news releases, newsletters or announcements) leading up to the listing. This process can also encourage shareholders to keep their shares well after listing because they would feel more involved with your company.
As your company progresses towards listing, there are stages involving the issue of a prospectus leading up to the transaction or float. Your news flow will be perfect for these later stages when there are time-critical information distribution requirements.
Your news distribution should be smooth flowing to support your listing.
In conclusion
It’s crucial to have the ability to embrace investors – people who have invested or might invest, or might influence investors – during your pre-IPO period. By building a community of interested people and taking them on the journey through to listing, your company can increase the propensity of people to make the investment when needed.
Over to you
IRM recognises the challenges faced by unlisted public companies that are on the journey to get listed. Click here for a no-obligation confidential roadmap to great investor communication for your upcoming IPO. We can also chat over +61 2 8705 5444 or clientrelations@irmau.com to discuss how we can help.
Editor's Note: This post was originally published in January 2019 and has been updated for accuracy and comprehensiveness.
Online Investor Engagement Specialists
