Why a design team is actually good for your annual report

Producing your annual report each year can be a challenge, especially if you wish to improve on your previous document.

You don’t only want to state the facts and figures, listing all the numbers, you also want to tell a story that features your accomplishments and your plans for the following year. You want to share how you hurdled the headwinds and continue to forge ahead with confidence.

A well-designed annual report helps to deliver your data in a more visual and digestible way. It communicates your narrative and conveys trust and dependability. It engages your investor community, encouraging stakeholders to read and retain information.

This is why you need a design team with years of experience, particularly working alongside ASX listed companies. Experts who have crafted a wide range of annual reports for companies with various market caps within different industry sectors.

You’ll need professionals who will provide creative direction for your report based on aspects, such as your target audience and existing communication assets. A responsive team that will proactively manage the project to make sure your deadlines are met.

Why is your annual report better off with a professional design team? Consider these advantages you wouldn’t want to miss out on:

1. A design team’s creative skills will hype up your brand in your annual report.

A design team will know the style techniques to showcase your brand. 

Through talented expertise, your annual report’s theme, colour and graphics will all come together to excellently communicate your brand.

A design team will promote your brand in your annual report.

2. A design team’s artistic expertise will convert your annual report into a marketing tool.

A design team will have the creativity required to transform your annual report into a marketing resource. They’ll know how to use visual elements, such as images and graphs, to highlight your numbers and achievements.

Applying aesthetics will not only uncomplicate your complex financial data and keep investors engaged, these intuitive concepts will draw attention to your company’s strengths and wins for the fiscal year as well.

A design team will turn your annual report into a great marketing piece. 

3. A design team’s technical smarts will make your annual report easily accessible.

A design team will not only layout your annual report, they can also take care of the printing and mailing as well. 

Aside from the printed format, a design team can produce an online version that can be hosted on your website. This interactive digital format of your annual report can be viewed online, downloaded and shared with an even wider investor audience.

A design team will print your annual report and provide a digital format. 

As a final point

A design team’s artistry and expertise will help you produce a beautifully crafted annual report. With their artistic skills, your annual report will promote your brand as a marketing piece that is within easy reach of investors and stakeholders.

Professional design service that fits your needs

If you require a cost comparison for your annual report design, we’d be happy to help. Request a free quote here and find out just how competitive our rates are.

Check out a selection of annual reports that we have designed for ASX-listed companies here. You can also reach us on +61 2 8705 5444 or clientrelations@irmau.com for a quick chat about your requirements.