More than 300 new ideas for online investors relations to over 50 companies. How awesome is that?

What a brilliant way to close out our recent series of seminars on "5 New Ideas for Better Online Engagement with Investors" this year! And a big THANK YOU goes to all those who joined our sessions in Sydney, Perth, Melbourne and Brisbane from March to July! In fact, we’re shouting out to the more than 100 attendees since the seminars began in November 2018.

No doubt, your website is crucial for your business. It represents your company and is the centre of your online presence. Giving you credibility to accomplish strategies that help your business grow.

It tells your corporate story. An invaluable source of information that’s frequented by customers, investors, as well as analysts and journalists. Available 24 hours a day, every day of the year.

Your website is one of the most effective communication tools your company holds.

That's why you have a well-designed site to give investors a great first impression of your business and what it's all about, right?

But is your site still aligned with your organisation's latest plans?

Perhaps you've adopted a new corporate strategy and your website’s purpose has changed to support such move. Maybe you've just launched a brand-new product or service and you're now targeting a certain audience, in addition to your investor community.

Announcing the latest new release of IRM HQi, incorporating IRM Newsroom, we offer a fully functional HQi experience on mobile devices and tablets and a full display from IRM's CRM system of the relationship with IRM in a new "My Account" Section. We've upgraded and simplified the navigation, made a number of usability improvements, and added some new IR tools.

We've added a capability for IRM to provide additional help through a series of complimentary "IR Suggestions" and the ability to ask us to implement them from right within HQi. You can also see your full support history, lodge support requests and monitor progress on support tasks. 

If you’re serious about improving your investor relations. If you want your online IR to be a game-changer. Then a trusted advisor is what you need.

A trusted advisor has the business acumen to help you navigate IR challenges and enhance your investor communications. After all, he has the experience and the subject matter expertise to be trusted to advise you well.

You’ll need one who’s a veteran on ASX-listed companies. He’ll know the ins and outs of online IR like the back of his hand.

Doing things right or doing things over?

If you had to choose between the two, pretty sure you’d choose to do things right the first time. So you won’t have to start over!

Doing things right the first time makes you work smarter, not harder. Because taking time to work right from the start would result in a higher quality by-product than it would to go back from the beginning.

Plus, your effort will take significantly less time, in the long run. As you won’t have to start from scratch again, in case you need to redo any areas that need fixing up.

First impressions last forever. Even with businesses.

If you think your initial contact with investors or suppliers occurs on your first phone call, email or meeting – think again. Nowadays, a first impression with your company is usually made even before you reach out to them.

How? Through the world wide web, of course!

They came. They saw. They conquered.

More companies took on fresh concepts to improve investor communications at IRM’s recently launched seminar, "5 New Ideas for Better Online Engagement with Investors".

In March and April, IRM CEO Martin Spry led discussions in the “5 New Ideas” exclusive sessions for ASX-listed companies. The exchanges centred on latest ideas for online investor relations (IR) that businesses consider advantageous. Dynamic interactions where other IRM clients and advisers shared insights as well.

Not all investor presentations are created equal.

If you want to stand out, your presentation should be the kind that attracts investors’ attention. One that clearly communicates your company’s value. Because investors are happier to invest in companies they like and which they feel are professional in their business.

Your presentation should get investors excited about your company. So, they’ll be sold on committing capital into your business.

Investor relations. You're an expert already, of course! But what if you could be even better?

What if you could have 5 NEW ideas for your online investor communications? Fresh ideas you haven't thought of before?

Now that's a challenge! One that we're prepared to take on with you at our seminar series this year.

IRM is launching "5 New Ideas for Better Online Engagement with Investors" this March in several states. Boutique events offering small group sessions with ASX-listed peers.

Put yourself in their shoes.

Investors, after all, are human too. Just like you.

They know what facts they want when they research about your business. They want to find specific information immediately once they get to your website.

So, if you want to draw them into your site, you’ve got to give them what they want. The right content.

Do you realise how important your website design actually is?

It can make or break your business.

If it’s boring or is painstakingly slow to load... If it doesn’t show the information investors are looking for… then you’re in for trouble. That’s how the appearance and functionality of your site is crucial.

Even if your web page is simple, it will represent your company and will be key to your business.

As an ASX-listed company, you're continually marketing your shares to a largely unknown audience of potential investors mainly through an online process, worldwide.

It’s a daily competition. It’s a worldwide online competition. And there are plenty of other choices for investors.

But if you do this job better and more consistently than other companies, you will likely achieve more interest in your stock. The more competition for your stock, the better your share price.

Local businesses need websites now more than ever.

Without a website, how would your business rank in search when consumers or investors Google your page? Having no website means having no brand-controlled publishing and link-earning platform necessary for ranking highly in search.

So, you would want to establish a strong website that’s vital to local search rankings. You’d need to make it an authoritative resource for your specific investor audience.

Think about it. 

At this very moment, someone may be searching for your company online. 

It's how things work in this digital age. Clients and investors will search the web to engage with your business.

They expect your company to have an online presence, at least a website. And if you don't have one, they'll consider you less professional.

Helping you manage your website smoothly. That’s our goal.

That’s why our HQi content management system (CMS) consistently improves to make you a happy HQi user. Because a good CMS at the heart of your website keeps your content fresh and up-to-date.

In this latest version, you’ll be able to manage your timeline more easily, without help from support, once it’s all set up. You’ll also find performance improvements in other functions, like your email alerts, calendar, and list pages. Check out more details on these new features below.

IRM CEO Martin Spry has been talking to leaders of ASX-listed companies about their online investor presence for 15 years. Hundreds of companies. Just recently, he completed a national series of small group sessions, “5 New Ideas for Better Online Engagement with Investors,” where he delivered over 200 useful ideas to more than 30 companies. IRMatters caught up with Martin to find out more about the boutique breakfast events. Following are some highlights of his insights from the recently concluded venture.

Investors are not always rational in assessing their investment decisions.

In the early part of their journey, some investors would not be decided on specific facts to look for about your company. And by looking at your website’s design, imagery and key messages, they will be guided emotionally about how they feel about your business.

Other investors, however, will just want facts, facts and facts. “Just show me the numbers!”

There must be a better way to do things.

Investor relations have more pressing matters to attend to than getting tangled up in the nitty gritty of sending out announcements.

You know the drill.

The first task is posting on your website. Logging on to ASX Online. Waiting for confirmation from the Issuers Office. Making sure the announcement’s correct version is uploaded on the right pages of your website. Sometimes having to ask help from web support when your uploads fail to work.

The power of the web.

You know this well enough. That's why your company has its own website.

It's not just developing the right website though. It’s also about maintaining the site for your business.

Your website needs to be regularly updated to echo your company's identity and business values in the online world. It doesn't have to be complicated for it to establish awareness and trust for investors. It just needs to provide the latest information that gives a significant impact. So, investors keep coming back to your site.