10 golden rules for investor websites - and so what?

23-Oct-2020 by Martin Spry
Golden rules for investor website

Investors make progress on their journey from strangers to shareholders/advocates based on news they find on online touchpoints of their choosing. Regardless of where they find you online, you’ll be trying to get them to your investor website.

Because your investor website is the king of touchpoints that you control. It’s 100% under your control. It's the place where you have the best chance of influencing investors to like and trust you. So you need to give it your very best shot!

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How to improve your investor website with help from experts

21-Oct-2020 by IRM
IR Suggestions

There’s always room for improvement on your investor website. As in any aspect of your business, you don’t just want to get things done. You want to get things done right.

That’s why you’re open to feedback from team members and partners. Because you want to keep improving your site to communicate well with investors. Though sometimes it may be hard to sift through all the varying viewpoints.

How about advice from investor website experts?

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More ASX website problems

13-Oct-2020 by Martin Spry
ASX website problems

The new ASX website launched on 12 October presents issues for many companies who use it to show announcements from their own websites or publish links in their emails.

These companies need to fix potentially hundreds of incorrect links, and possibly get permission from ASX.

These issues apply to you if...

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What did you do, ASX?

13-Oct-2020 by Martin Spry
ASX website

On Monday, October 12, ASX launched their new website, www2.asx.com.au.

Unfortunately for the first day it did not display ASX Announcements. There was a message on the home page which said...

"ASX announcements are currently not displaying on the ASX website. All company announcements are available to view via brokers and news agencies."

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Virtual AGMs in 2020

07-Oct-2020 by Rachel Sakurai
Virtual AGMs

This year has been filled with uncertainty for many organisations, especially when it comes to AGMs. Companies with a reporting deadline of December 31 bore the brunt of the COVID-induced uncertainty earlier this year, during the off-peak AGM season in April and May. But, many companies adapted, successfully taking the virtual “leap” into unknown territory.

Out of the 4500 meetings Computershare has already conducted across the globe this year, over 1300 have been fully virtual. At the same time in 2019, the number of virtual meetings was only in the low hundreds.

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3 ideas for a more interactive website

06-Oct-2020 by IRM
Interactive website

A better user experience. That’s what an interactive website offers your audience, such as investors and clients.

When your site is interactive, it engages users as they go through information displayed on your web pages. It’s just more enjoyable to use. So, it receives more traffic and gains all the benefits that come with it.

How is this best achieved?

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5 must-have features for your online interactive report

15-Sep-2020 by IRM
Online interactive report

Your annual report is not only an ASX requirement but is actually an online touchpoint touchpoint for your investor communications.

Really? It's a printed document, isn't it? A simple PDF printed document.

You need to think about how it's mainly consumed. Yes, online! The Internet is our preferred medium of communication these days and more and more investors are viewing this document from their mobile devices.

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3 strategic features for your share prices and charts

15-Sep-2020 by IRM
Share prices

Can you guess one of the most frequently visited pages on your investor website?

It’s the share prices and charts page.

Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages.

Yes, investors want to see your company’s share price. They enjoy a chart showing your recent performance too.

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All set for your AGM?

14-Sep-2020 by IRM
AGM page

Ensuring continued investor engagement in the midst of challenges in our current environment. That's quite an undertaking for ASX-listed companies this year.

Even annual general meetings (AGMs) are taking on new forms. Thankfully, regulators have adapted more options for businesses to fulfill requirements in the present setup.

So, how you going with your once-a-year meeting?

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How to add videos on your website the easy way

02-Sep-2020 by IRM
Add Videos

You’ve just produced a video interview of your CEO presenting your company’s latest updates. It’s one you’re incredibly proud of!

So, you managed to upload it directly on your website. Of course! It’s the fastest way to convey your business highlights to investors, right?

Or so you thought.

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10 key factors for successful online investor relations

17-Aug-2020 by IRM
Success Factors

Ever wonder what investors want online? Particularly in this time when your message needs to be even more clear on the Web?

Investors are not just looking for your company’s financial information.

They want details on your business and your investment proposition. They want to know the latest happenings through your company news.

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When is it time for a new investor website?

17-Aug-2020 by IRM
New website needed

Let’s be honest.

You look at your website and you know it can do better.

It looks old and out of date. It’s slow and unresponsive. It doesn’t represent your growing business at all. And it would give investors the wrong impression, wouldn’t it?

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How online interactive reports can help your business

21-Jul-2020 by IRM
Online interactive reports

Snapshots at a point in time.

Your reports are dated documents prepared to communicate your status.

Whether it's your prospectus, annual report or sustainability report, these summaries deliver messages that stand through time. Locked into the format of the report.

Like any Australian listed company, you publish your reports, presentations and newsletters as ASX Announcements, an entirely online media. Exactly why a strong online presence is needed to fulfil this information need.

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Online touchpoints move investors in their journey - and so what?

14-Jul-2020 by Martin Spry
Online touchpoints

Investors are going through a journey with you. They are in different stages in the process of finding you, liking you, buying, and selling your shares.

How do you engage with them to help them make progress in their investor journey? Through your news.

Your news is probably the trigger investors need to move from one stage of the journey to the next.

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3 quick tips to leverage your website for AGMs

07-Jul-2020 by IRM
AGM tips

What’s usually the only time during the year when your shareholders and executives interact?

You guessed it! Your annual general meetings (AGMs).

Now getting to be more virtual, these mandatory meetings are a means of building stronger and more engaged relationships with your shareholders. Your AGMs also offer investors valuable information that’s extremely useful for their investment decision-making process.

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Stages of the Investor Journey - and so what?

06-Jul-2020 by Martin Spry
Stages of the Investor Journey

As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey.

People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different stages of their investor journey. Each person's journey is different and personal. 

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How to deliver your ASX Announcements immediately via IRM Newsroom

19-Jun-2020 by IRM
Newsroom delivers immediately

There are not enough hours in the day.

Life as an investor relations person is busy and stressful. There are so many things to achieve in the annual calendar. All the work that goes into planning, then reaching corporate milestones, arranging and delivering investor presentations, creation of ASX announcements and reports, driving media engagement, managing a range of stakeholder groups, and so much more.

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Reading the minds of Investors - and so what?

19-Jun-2020 by Martin Spry
Reading investors

In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. 

Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind?

In the consumer world, marketers understand the concept of a "customer journey," the stages consumers go through to buy a product. If we think about the stages of buying shoes, here's how it could look like:

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Launch of the SSX Academy Training Program

03-Jun-2020 by Antony Tolfts
SSX Academy

The SSX is a Tier One licensed stock exchange in Australia that provides a fresh, flexible alternative for companies seeking opportunities for growth only listings can bring.

The SSX is passionate about furthering financial market education and continues to be an advocate for lifelong learning for every member of staff. As a group, our teams continuously develop their thinking through formal education and professional memberships.

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How to complete your Annual Report without the hassle

03-Jun-2020 by IRM
Annual report without hassle

An annual report is a snapshot of your company... a summary that shows your financial picture, market share and outlook for the future.

However, preparing your annual report can be a daunting task, even more so in our "new normal". You’ll have to compile financial data, gather reports from management, craft your corporate message, among many other steps leading to a final copy that’s distributed to stakeholders. The struggle is real!

Thankfully, there are ways to make things easier for you. Like these 3 stress-buster tips for preparing your annual report:

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