Your annual report is an online touchpoint.
Really? It's a printed document, isn't it? It does look like a printed document.
But think about how it's mainly consumed. Yes, online!
How does your umpteen-page PDF document perform as an online touchpoint? Is the investor proposition something like, "Okay, you download the file, open it in a PDF viewer, and scroll through to the sections you want to read if you can find them"?Read More