IRMatters

    12-Jul-2018

    Want to attract and retain investors through your website? It’s key to understand why they do what they do - or do not do. Investors take a journey as they think about your company. They move from stranger to advocate, through a series of stages. Using touchpoints of their choosing. Touchpoints are points of contact with [...]

    6-Jul-2018

    Keeping up with the times? Or just effecting a change in company strategy? A rebrand of your business can be a result of different factors. Perhaps you’re expanding into new markets. Or diversifying the kind of products or service you offer. Whatever your reasons, it’s imperative that your new brand be reflected on your website [...]

    29-Jun-2018

    Your website has great design. Rich content. Smooth navigation. Awesome! But is it effective? Is it reaching your intended target audience? And are they engaging in it? A way to find out is to measure your site. To see how it stacks up against current web standards and across peers. Start with the analytics and SEO results [...]

    22-Jun-2018

    It’s a journey. Not a destination. Yes, that’s the process for any website. Yours included. For as your company achieves milestones, so opportunities arise to show these developments within your site. Opportunities to improve and reshape your web page. Take for example, a new company logo. Without a doubt, this updated identity [...]

    15-Jun-2018

    Expanding your business internationally? Congratulations! Just goes to show how successful your company is. You’ve got your website ready to show who you are and what your business is all about. But wait a minute. Will your new target audience be able to read and understand your site? [...]

    8-Jun-2018

    Investors want the news. Now. It’s how they progress through their investor journey. They move from stranger to advocate, based on decisions triggered mainly by your company news. That’s why you need to send investors your news wherever they are online. Whether it’s through your website, email, social media [...]

    1-Jun-2018

    It's like putting on a cool suit. Or getting a snappy haircut. That's how a redesign can perk up your website. It will make it more up-to-date and visually appealing to investors. And renovating your site not only improves the way you present content. It enhances your investor audience’s experience to better serve their needs. [...]

    25-May-2018

    It’s not just about making it look pretty. There’s definitely more to it than that. Your IR website is the most crucial resource for your investor networks. Both for those that currently own shares and for others that are considering buying. They rely on your site far more than you might think. Using it to get news, financials and information. In real time. [...]

    16-May-2018

    How would you like to have a strong investor confidence in your company? Or an increased support for your strategy as well as your management and board? Sounds nice, right? Wouldn’t you want to have more significant feedback from investors? Insights that can be useful in running your company? [...]

    9-May-2018

    It’s become urgent! As more people use smartphones over desktop computers, NOW is the time to have a mobile-friendly website. Especially if you still haven’t converted your site since Google’s Mobilegeddon. (You can run this Google test to check if your site is mobile friendly.) Optimising your website for mobile devices isn’t just a trend. [...]